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# Marketing & Business Analyst - E-Commerce

- **Company:** EVENTIM
- **Location:** Hamburg, Germany
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, A/B Testing, Standard Sql, Tools for Reporting
- **Published:** September 14, 2026
- **Apply:** https://www.adzuna.de/details/5881194633

## About the Role

* Relevant experience in marketing or business analytics, ideally within fast moving e-commerce companies.
 * Strong commercial understanding of how e-commerce companies operate, including revenue drivers, marketing costs and profitability.
 * Practical understanding of digital marketing channels-including search, social, display, affiliates and CRM-and their role in customer acquisition and retention.
 * Structured, analytical approach to business questions, with strong numerical judgement and the ability to derive practical recommendations.
 * Proficiency in analytical and reporting tools, particularly Excel; SQL knowledge is an advantage.
 * Understanding of tracking data and data sources, with the ability to assess whether figures are reliable and conclusions are justified.
 * Very good communication skills and the confidence to explain findings, challenge assumptions and communicate clearly to stakeholders.
 * Self-driven, accurate and pragmatic, with the ability to prioritise by business relevance.
 * Interest in current developments in marketing and e-commerce analytics.
 * Professional working proficiency in English; fluency in German is a strong advantage.

## Description

* Reporting: Design dashboards and reports; define meaningful KPIs in close coordination with specialist departments. Identify missing information and work with our MarTech & Data teams to address these needs.
 * Business planning: Support Marketing managers in developing business cases, forecasts and business plans. Assess commercial assumptions and support in explaining deviations between planned and actual performance.
 * Business and marketing analysis: Analyse sales, revenue, profitability and customer behaviour across markets and marketing channels. Explain performance drivers and recommend actions to improve marketing investment, conversion and repeat purchasing.
 * Marketing tracking: Adapt tracking requirements to business needs in collaboration with Business Intelligence and technical teams. Understand data quality and limitations when interpreting results.
 * Attribution: Further develop the assessment of marketing channels' contribution to business results, accounting for changing data availability and the interaction between channels.
 * Collaboration and stakeholder management: Work closely with E-commerce, EVENTIM Business Intelligence, Product and Controlling. Represent Marketing Intelligence to international EVENTIM companies and partners, communicate findings clearly and support decisions.
 * Data-driven decision-making: Proactively identify business opportunities, challenge assumptions constructively and help stakeholders turn insights into actions and evaluate their impact.
 * Further development: Extend the analytics service in response to business needs and relevant developments, including onsite&app analysis, customer journey analysis and A/B testing.


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