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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Acquisition Director - **Company:** Euroleague Basketball (eb) - **Location:** Orense, Spain - **Contract:** Permanent contract - **Skills:** A/B Testing, Google Analytics, Automation of Marketing, Multivariate Testing, Data Streaming, Web Analytics, Data Layers - **Published:** September 15, 2026 - **Apply:** https://www.recruit.net/job/digital-acquisition-director-jobs/6E13E9A46C3AEFE9 ## About the Role * 6-8+ years of experience in digital and performance marketing , with deep, demonstrable ownership of paid acquisition at meaningful budget scale. * Background in B2C, with D2C strongly preferred (subscription, OTT/streaming, media, marketplaces, gaming); exposure to sports, entertainment or other high-engagement environments is a strong plus. * Conversion-rate optimisation and funnel ownership : landing pages, registration, sign-up and checkout flows across multiple products and entry points, and the analytics to improve them. * Multi-market, international campaign experience across multiple languages and markets - non-negotiable given the breadth of territories this role covers. * Hands-on agency management : able to brief, set targets for, challenge and hold an external agency accountable rather than depend on it to set direction. * Highly data-driven , fluent in CAC/LTV, ROAS, GA4, attribution and first-party data, and comfortable defining and reading funnel and cohort analyses. * Strong experimentation discipline : A/B testing, holdouts and geo-tests, with the judgement to know when each is appropriate. * A player-coach temperament : comfortable being hands-on in the tools with a small team, not only directing strategy. * Strong cross-functional collaboration : able to work closely with Digital Analytics, Martech, Data, Content, Product and CRM & Loyalty behind shared conversion goals. * SEO and organic-growth experience is a plus , but not essential for this role. * Working knowledge of GDPR, consent management and digital advertising compliance across European markets. * Fluent in English; proficiency in other European languages is a plus. * Holder of EU nationality or valid work/residency permit for Spain. ## Description * * Own the digital acquisition strategy across all paid channels and markets, defining how Euroleague Basketball grows efficiently, and setting the acquisition targets, channel mix and budget that deliver it. * Lead paid acquisition strategy and execution across performance channels (paid social, search, display, video, app install, programmatic, influencers, affiliates), defining channel mix, budget allocation, CAC targets, and the attribution model. * Drive conversion into our products and entry points : turn acquired traffic into streaming sign-ups, fantasy registrations, merchandise purchases and other products - designing and optimising landing pages, registration and checkout flows in partnership with Product to maximise conversion rate and minimise drop-off. * Manage the external acquisition agency : brief, set targets, challenge and hold accountable the agency that runs day-to-day operations, and govern the in-house versus agency operating model. * Run acquisition across all markets (FR, IT, ES, DE, UK, US, GR, RS, TR, LT, IL, MEA and others), tiering markets by priority and tailoring channel mix, creative and budget to local language, competition and maturity. * Maximise acquisition efficiency through rigorous CAC and LTV management, budget allocation, and attribution in a post-cookie world, grounded in GA4 and first-party data. * Build a test-and-learn acquisition culture through structured A/B and multivariate testing across creative, channels, audiences and landing pages, with rapid learning loops. * Partner closely with Product, Digital Analytics, Martech, Data, and CRM & Loyalty : rely on the Product directors for the entry-point surfaces and journeys, on Martech for campaign tooling, on Tech, Data & BI for tracking, attribution, audiences and measurement, and ensure a clean hand-off of converted fans to CRM & Loyalty - all operating on a single, shared first-party data layer. * Build and lead a lean acquisition team , likely one junior specialist plus the external agency footprint; set the operating rhythm, hiring plan and ways of working as the function scales. * Develop organic and SEO-driven acquisition as a complementary channel where it adds value (nice-to-have), working with the Content team without diverting focus from paid performance. * Ensure all acquisition practices comply with GDPR, ePrivacy, consent management, advertising standards and platform policies across markets. ## Related Videos - [Beyond Hiring: Building a Sustainable Talent Acquisition Engine at Deutsche Bahn](https://www.wearedevelopers.com/videos/1856-beyond-hiring-building-a-sustainable-talent-acquisition-engine-at-deutsche-bahn) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Why Your AI Agent Keeps Hallucinating Your Data: Building Deterministic Context Layers](https://www.wearedevelopers.com/videos/2055-why-your-ai-agent-keeps-hallucinating-your-data-building-deterministic-context-layers) - [Scrape, Train, Predict: The Lifecycle of Data for AI Applications](https://www.wearedevelopers.com/videos/1652-scrape-train-predict-the-lifecycle-of-data-for-ai-applications) - [The Future of Recruiting: Innovations and Challenges in the European IT Sector](https://www.wearedevelopers.com/videos/1056-the-future-of-recruiting-innovations-and-challenges-in-the-european-it-sector) - [Beyond Autocomplete: Local AI Code Completion Demystified](https://www.wearedevelopers.com/videos/961-beyond-autocomplete-local-ai-code-completion-demystified) ## Related Articles - [Spanish Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/353-spanish-business-culture-and-etiquette) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Where To Find Software Engineering Jobs](https://www.wearedevelopers.com/magazine/396-where-to-find-software-engineering-jobs) - [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers) - [7 Most Popular Web Developer Jobs in Europe](https://www.wearedevelopers.com/magazine/163-7-most-popular-web-developer-jobs-in-europe) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs)