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# Audience Insights & Measurement Analyst

- **Company:** BC Forward
- **Location:** New York, NY, United States
- **Experience:** Experienced
- **Salary:** $83,200.0 - $104,000.0
- **Contract:** Temporary to permanent
- **Skills:** Microsoft Excel, Microsoft PowerPoint
- **Published:** September 15, 2026
- **Apply:** https://www.disabledperson.com/jobs/75169947-audience-insights-measurement-analyst

## About the Role

* Bachelor's degree in Marketing, Statistics, Data Science, or related field.
 * Minimum 2 years in data, media, or marketing analytics within a media, publisher, or advertising environment.
 * Hands-on experience with Nielsen nPower and Ad Intel.
 * Advanced Excel and PowerPoint proficiency.
 * Ability to interpret data, identify trends, and distill findings into strategic recommendations.
 * Storytelling mindset with demonstrated ability to connect insights to business outcomes.

Preferred Skills:

 * Experience with Comscore, MRI, VideoAmp, or iSpot.
 * Familiarity with Nielsen Media Impact.

## Description

We are seeking an Audience Insights & Measurement Analyst to join our dynamic team. The ideal candidate will have strong experience in Nielsen nPower and Ad Intel, with proficiency in Excel and PowerPoint, and a proven ability to translate audience data into strategic, sales-enabling narratives and recommendations., * Pull, validate, and analyze audience data using Nielsen nPower and Ad Intel to support ad sales priorities.

 * Craft clear narratives and build client-ready deliverables that connect insights to business outcomes.
 * Identify trends and derive actionable insights that inform go-to-market strategies and media positioning.
 * Partner with sales and marketing stakeholders to answer audience and campaign performance questions.
 * Learn and adopt additional measurement tools and data sources such as Comscore, MRI, VideoAmp, and iSpot.


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