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# Audience Insights & Measurement Analyst

- **Company:** Nielsen Company, The
- **Location:** United States
- **Experience:** Experienced
- **Salary:** $104,000.0
- **Contract:** Franchise
- **Skills:** Microsoft Excel, Software Applications, Big Data, Computer Programming, Microsoft PowerPoint, Power BI, SQL Databases, Tableau (Software), Data Analytics, Data Management
- **Published:** September 16, 2026
- **Apply:** https://www.thejobnetwork.com/job/fc32f8ec-3092-47d2-bd50-9d43508b56c6/audience-insights-measurement-analyst

## About the Role

* 4+ years of experience in media research, audience measurement, or media analytics within a network, studio, agency, or measurement provider.
 * Bachelor's degree in Marketing, Statistics, Data Science, or a related field.
 * Experience with Nielsen NPower and Ad Intel.
 * Fluency with television and streaming audience metrics, including ratings, share, time spent viewing, average minute audience, reach, and duplication.
 * Strong Microsoft Excel and Microsoft PowerPoint skills.
 * Ability to interpret audience measurement data, identify trends, develop strategic recommendations, and data-driven narratives.
 * Ability to learn new audience measurement platforms, data sources, and software applications quickly.
 * Strong ability to work with syndicated and first-party audience data.
 * Ability to support multiple priorities and respond to evolving business needs.
 * Experience with VideoAmp is preferred.
 * Experience with Comscore, Global Web Index (GWI), MRI-Simmons, or comparable syndicated and cross-platform sources is preferred.
 * Experience with Structured Query Language (SQL), Tableau, or Power BI is preferred.
 * Experience with multicultural measurement, including segmentation and panel-based research, is preferred.
 * Experience with fandom-driven franchises, unscripted programming, soap operas, or comparable franchises is preferred.
 * Experience with agency collaboration is preferred.

## Description

* Deliver audience analyses, competitive insights, custom reporting, and reusable reporting templates using Nielsen NPower, Ad Intel, and other audience measurement tools to support advertising sales initiatives and client requests.
 * Analyze audience and viewership data to establish performance baselines, evaluate ratings, audience behavior, cross-platform metrics, and campaign performance while translating findings into strategic recommendations and compelling business narratives.
 * Support audience development initiatives by contributing to dashboards, measurement frameworks, franchise prioritization, audience opportunity analysis, and the integration of syndicated and first-party audience data.
 * Partner with advertising sales, media strategy, planning, and cross-functional teams to develop sales stories, measurement strategies, agency support, and audience insights while responding to evolving business needs and learning new data platforms.
 * Maintain accurate reporting, identify trends, interpret complex datasets, and present actionable insights through clear presentations and executive-ready deliverables.


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