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# Digital Analyst

- **Company:** Vitality Corporate Services Limited
- **Location:** Stockport, UK
- **Contract:** Temporary contract
- **Skills:** ASP.NET, Data Presentation, Data Visualization, Google Analytics, Power BI, Web Analytics, Google Tag Manager, Google Data Studio, Data Layers, Data Analytics, Tools for Reporting
- **Published:** September 18, 2026
- **Apply:** https://www.totaljobs.com/job/digital-analyst/vitality-corporate-services-limited-job107995903

## About the Role

* Strong expertise in designing, implementing and governing robust tracking frameworks using Google Tag Manager
 * Expertise in Google Analytics 4, with the ability to translate digital behaviour into actionable business insights
 * Excellent data visualisation skills, including advanced dashboard development in Google Data/Looker Studio (Power BI experience a bonus), * Strong skills with Google Analytics 4
 * Hands-on experience of managing tags, triggers and custom variables in Google Tag Manager and working with data layers
 * Have experience communicating findings and recommendations in a clear and effective manner using visual reporting tools and dashboards - preferably Looker Studio and Power BI
 * Evidence of a proactive approach to self-improvement and learning
 * Excellent attention to detail and problem-solving skills
 * Good organisational skills to be able to collaborate across multiple product development teams and prioritise tasks according to business importance and sprint deadlines

## Description

Team - Marketing and Digital Analytics, We're looking for an experienced Digital Analyst, on a 12-month fixed term contract, to be our go-to expert for digital analytics across our UK digital estate, including the Vitality.co.uk website, online quote and buy journeys, tools, web forms, and logged-in platforms. This is a hands-on role centred around Google Analytics 4, Google Tag Manager and Looker Studio, requiring someone who is passionate about digital measurement, tracking implementation and reporting. Working closely with product and marketing teams, you'll deliver actionable insights that inform development roadmaps and optimisation initiatives, helping to create digital experiences that are intuitive, valuable for customers, and aligned with commercial goals. This role is key in ensuring our digital journeys meet both user needs and business objectives.
Key Actions

 * Working across multiple data sets to support digital product development and marketing colleagues with analysis and liaising with stakeholders across the wider business
 * Understanding product opportunities, problems, and potential experiment ideas
 * Providing actionable insights and recommendations, to help support prioritisation decisions for improvements or further testing / analysis
 * Proactively identify data issues, collaborating with the analytics, technical and technology teams to troubleshoot and solve problems in site tagging, implementation and data quality
 * Maintenance of the Google Tag Manager and Google Analytics 360 account
 * Reporting, visualising and presenting data to help with data-driven decisions


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