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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior CRM Product Manager - **Company:** BDO - **Location:** London, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Asana, Microsoft Azure, Data Governance, Microsoft Dynamics, Scrum Methodology, Power BI, Servicenow - **Published:** September 18, 2026 - **Apply:** https://bdouk.wd3.myworkdayjobs.com/BDO_Careers/job/London/Senior-CRM-Product-Manager_R20998 ## About the Role * Significant CRM product management or senior CRM leadership experience in a complex organisation. * Strong Microsoft Dynamics 365 expertise and ability to translate commercial needs into product decisions * Proven ability to run structured delivery governance with technical teams (sizing, sprint/release, testing). * Strong operational mindset: able to manage BAU performance, reduce recurring issues, and improve service reliability. * Strong stakeholder influence; able to prioritise and challenge constructively in demand>capacity contexts. * Experience improving adoption, data quality and measurable value of CRM. * Experience partnering with a Data Office and enterprise governance beneficial. * Experience in professional services / partnership-led organisations beneficial. Key platforms and data * Microsoft Dynamics 365 (CRM) * Backlog and delivery tooling (e.g., Azure DevOps) * Demand intake tooling (e.g., ServiceNow / Monday.com) * Reporting (Power BI) and enterprise analytics platforms ## Description The Sales and Marketing team are recruiting for a Senior CRM Product Manager. The Senior CRM Product Manager is accountable for the day-to-day product leadership of the firm's CRM platform built on Microsoft Dynamics 365, ensuring it delivers commercial value, supports adoption of the firm's sales methodology, and enables growth priorities through consistent usage, reliable data and fit-for-purpose capability. A core expectation of the role is operational performance management of the CRM product. The Senior CRM Product Manager will run a monthly product performance cycle and provide a clear BAU performance pack to the Product Owner and key stakeholders, covering adoption, usage and data discipline, service performance, backlog health and delivery velocity, release quality, and improvement actions. In this role you'll: * Partner with the Product Owner to shape the CRM product vision and translate it into a clear roadmap and quarterly delivery plan. * Establish and run a cross-functional taskforce to schedule delivery backlog and manage trade-offs. * Partner with the D365 Solution Manager/Tech Lead on sprint planning, releases and governance. * Own the operational performance of CRM as a product and provide monthly product performance pack. * Sponsor adoption strategy with CRM Business Operations: training plans, guidance, usage standards and targeted interventions. * Partner with the Data Office to align data standards and ensure data quality improvements are prioritised alongside feature delivery. * Represent CRM across the wider ERP/Product Network and coordinate shared change planning where required. * Lead and develop the CRM Business Operations team, building clear ways of working and continuous improvement. ## Related Videos - [Stop Renaming Teams, Start Product Thinking: A PM's Guide to Platform-as-a-Product](https://www.wearedevelopers.com/videos/100342-stop-renaming-teams-start-product-thinking-a-pm-s-guide-to-platform-as-a-product) - [Applying Agile Principles to Incident Management ](https://www.wearedevelopers.com/videos/101-applying-agile-principles-to-incident-management) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [A Founder's Journey : From Startup Chaos to Purposeful Growth](https://www.wearedevelopers.com/videos/1926-a-founder-s-journey-from-startup-chaos-to-purposeful-growth) - [Develop enterprise-ready applications for Microsoft Teams with Azure resources on modern web technologies](https://www.wearedevelopers.com/videos/187-develop-enterprise-ready-applications-for-microsoft-teams-with-azure-resources-on-modern-web-technologies) - [AI in Production: applied AI & enterprise use cases](https://www.wearedevelopers.com/videos/100130-ai-in-production-applied-ai-enterprise-use-cases) ## Related Articles - [What Are The Top Skills Required For Azure Developers?](https://www.wearedevelopers.com/magazine/77-what-are-the-top-skills-required-for-azure-developers) - [Best Companies to work for in London: Top 25 Companies in 2023](https://www.wearedevelopers.com/magazine/187-best-companies-to-work-for-in-london-top-25-companies-in-2023) - [Events like RSAC Get You CISOs. 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