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# Senior Product Manager (CRM)

- **Company:** asos.com Ltd
- **Location:** London, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Customer Data Management, Push Technology, Power BI, Alwayson, Optimizely, Databricks
- **Published:** September 18, 2026
- **Apply:** https://jobs.smartrecruiters.com/ASOS/744000141501991-senior-product-manager-crm-

## About the Role

You'll be the focal point of a dedicated and cross-functional squad setting big, ambitious goals, and you'll have the freedom to decide how to meet these. You'll have a growth mindset and a can-do attitude and relish the autonomous culture. As a natural storyteller, you'll build solid narratives and will take your stakeholders on the journey throughout. You will be passionate about the customer and always lead with data insights when making decisions., * Proven experience as a Product Manager in e-commerce, fashion, or consumer-facing platforms

 * Strong track record in launching 0-1 mobile-first products, ideally with focus in personalisation
 * Familiarity with how enriched customer data powers the user journey to deliver contextually relevant content and experiences
 * Comfortable working in agile, full stack, cross-functional teams
 * Data-driven mindset with strong analytical and problem-solving skills, with experience using tools like Power BI, Braze, Databricks and Optimizely
 * Excellent communication and stakeholder management abilities

## Description

This role is for a Senior Product Manager in the CRM team, as part of Digital Product and will report to our Head of Product - CRM and Lifecycle Product. At ASOS, CRM is one of our most important customer engagement channels, delivering email and push notifications to our customers around the world, and we're looking for someone to lead the next generation of personalised customer communications. This role will shape the products and capabilities that determine how, when and why customers hear from ASOS. You'll help us move beyond traditional campaign-led communications towards intelligent, customer-centric experiences that are personalised, relevant and timely., * Define and own the product vision and roadmap for CRM, focused on improving engagement and long-term value

 * Drive the strategy for intelligent customer communications
 * Support creating an always-on testing environment, improving how we measure incrementality and customer impact
 * Stay informed and be responsible for surfacing competitor and industry wide trends and sharing these with the wider CRM team
 * Partner with design, marketing, engineering, and other parts of the business to build high-quality, engaging, and exciting UX that delight our customers
 * Collaborate with and influence other areas of the business to create personalisation strategies that enhance engagement, loyalty, and conversion
 * Use customer research, data, and experimentation to identify opportunities, validate hypotheses, and measure impact. And run A/B tests and build data driven dashboards / conduct analysis to shape next steps