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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Staff Brand & Web Designer - **Company:** Dispel, LLC - **Location:** United States (Remote available) - **Experience:** Expert - **Salary:** $152,000.0 - $170,000.0 - **Contract:** Permanent contract - **Skills:** Computer Animation, Adobe Creative Cloud, Cyber Security, Performance Tuning, Tokenization, Web Platforms, Web Standards, ReactJS, Figma, Front End Software Development, Hubspot - **Published:** September 19, 2026 - **Apply:** https://startup.jobs/staff-brand-web-designer-ic6-dispel-10129085 ## About the Role * 10+ years of experience in brand and web design, with a portfolio showing strategic leadership, systems thinking, and high-craft execution. * Proven ability to set brand direction at an organizational level: defining principles and governance, not just producing deliverables. * Deep expertise in Figma, Adobe Creative Suite, and GenAI design tools as daily drivers, not occasional experiments. * Working knowledge of CMS platforms (Framer, HubSpot) and modern web standards. * Experience leading major web initiatives (re-architecture, design system adoption, platform migration) with measurable results. * Skills in directing external partners (agencies, vendors, freelancers) with clear briefs and quality oversight. * Strong communicator who can align design, marketing, engineering, and executive stakeholders in a remote-first environment. * Ability to manage competing priorities across brand, web, and cross-functional programs. Bonus Points * Frontend development experience (React, HTML/CSS/JS). * Skilled in motion platforms like Rive; advanced animation design skills. * Background in B2B, cybersecurity, infrastructure, or technical products. * Experience building tokenized or multi-theme design systems that bridge marketing and product. * Experience managing brand through high-stakes moments: rebrand, M&A, rapid growth. * You've built or operationalized GenAI pipelines for brand content production at scale. ## Description * Set multi-year brand direction: define principles, visual frameworks, and success measures. * Build brand architecture (products, sub-brands, co-branded experiences) and rules for how they extend as the company grows. * Own a tokenized design system that bridges marketing and product surfaces, ensuring consistency across all channels. * Operationalize GenAI for brand content: define prompt libraries, QA processes, and review workflows that balance speed with quality and originality. * Lead brand evolution grounded in research and customer insight, managing stakeholder alignment throughout. Web Design & Development * Lead major site initiatives: re-architecture, design system adoption, CMS evaluation, and performance optimization on dispel.com. * Define and enforce performance, accessibility, and motion quality standards with clear review gates. * Design complex interactive and motion systems (e.g., Rive) and codify reusable patterns for the web platform. * Co-shape SEO strategy with Marketing: information architecture, templates, and schema with measurable impact on organic performance. * Prioritize the web roadmap with Engineering and Product, balancing innovation with reliability. Cross-Functional Collaboration * Orchestrate integrated launches spanning web, events, content, and product, making sure brand expression is consistent everywhere. * Direct vendor and agency partners: set briefs, define quality standards, and review output. * Align foundational visuals (icons, illustration, motion language) with Product Design to keep marketing and product experiences coherent. * Lead complex event experiences (booth environments, screen choreography) and build reusable systems for future events. * Partner with Marketing and Sales on campaign visuals, content templates, and enablement materials. Communication & Leadership * Influence executive decisions on brand and web through clear rationale, tests, and data. * Coach senior and mid-level designers. Raise the bar for critique, documentation, and design rationale. * Create migration plans for brand transitions: risk assessments, timelines, and stakeholder communication. * Serve as the brand steward across Dispel. Run onboarding, office hours, and governance forums. * Collaborate closely with the Chief Design Officer and Director of Marketing to keep brand and business strategy aligned. ## Related Videos - [Fireside Chat with Kris Rasmussen, CTO at Figma](https://www.wearedevelopers.com/videos/982-fireside-chat-with-kris-rasmussen-cto-at-figma) - [Integrate your Cognitive Assistant with 3rd-party DBs and software](https://www.wearedevelopers.com/videos/249-integrate-your-cognitive-assistant-with-3rd-party-dbs-and-software) - [Watch Tests Go Brrrr! : Getting Started with Cypress in ReactJS](https://www.wearedevelopers.com/videos/282-watch-tests-go-brrrr-getting-started-with-cypress-in-reactjs) - [Boost Productivity with AI: Figma & Playwright MCP Workflows - Aris Markogiannakis](https://www.wearedevelopers.com/videos/1768-boost-productivity-with-ai-figma-playwright-mcp-workflows-aris-markogiannakis) - [Bridging the Gap](https://www.wearedevelopers.com/videos/794-bridging-the-gap) - [Designing the Future of Human<>Agent Collaboration](https://www.wearedevelopers.com/videos/1447-designing-the-future-of-human-agent-collaboration) ## Related Articles - [Dev Digest 120 - Apple and peers](https://www.wearedevelopers.com/magazine/455-dev-digest-120-apple-and-peers) - [10 Essential Figma Plugins for Frontend Developers in 2023](https://www.wearedevelopers.com/magazine/262-10-essential-figma-plugins-for-frontend-developers-in-2023) - [Dev Digest 121 - AI goes offline](https://www.wearedevelopers.com/magazine/456-dev-digest-121-ai-goes-offline) - [Dev Digest 122 - Cracks in the polyfill](https://www.wearedevelopers.com/magazine/457-dev-digest-122-cracks-in-the-polyfill) - [Dev Digest 133 - Back to Front](https://www.wearedevelopers.com/magazine/474-dev-digest-133-back-to-front) - [Dev Digest 129 - Now that's what I call private data!](https://www.wearedevelopers.com/magazine/468-dev-digest-129-now-that-s-what-i-call-private-data)