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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Consumer & Shopper Insights Analyst - **Company:** SAMYANG AMERICA INC - **Location:** Brea, CA, United States - **Experience:** Expert - **Salary:** $125,000.0 - $150,000.0 - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Artificial Intelligence, Data Analysis, Microsoft PowerPoint, Power BI, Tableau (Software), Generative AI - **Published:** September 19, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=a530688c8ac458f9 ## About the Role * Bachelor's degree in Business, Marketing, Analytics, Economics, Social Sciences, or related field; advanced degree a plus. * 10+ years of CPG/FMCG, retail, or related experience, including Shopper, Category, Commercial or Consumer Insights, or Sales Analytics. * People-management experience and ability to influence senior stakeholders and retail customers, with strong presentation and storytelling skills. * Advanced hands-on expertise with NielsenIQ and/or Circana POS/scan and shopper panel data. * Strong shopper/category analytics and research skills; proficiency with generative AI, AI-enabled tools, Excel and PowerPoint; Power BI/Tableau preferred. * Professional fluency in English, Spanish, and Portuguese is required. Must be U.S.-based and able to travel periodically. Preferred Qualifications (Optional): * Experience supporting major U.S. retailers and retailer-specific data environments, food/beverage or other high-velocity CPG categories, and cross-market work across the U.S. and Latin America. ## Description We are seeking a Sr. Manager, Consumer & Shopper Insights to support our Strategy & Intelligence team. This individual will lead shopper and commercial insights, translating shopper, retailer, syndicated, and internal data into actions that drive customer and category growth. Partners with Sales using NielsenIQ/Circana, retailer data, shopper research, and AI-enabled tools to inform customer planning, JBPs, assortment, merchandising, and activation across the U.S. and Latin America, while leading the Shopper Insights team., * Lead shopper and commercial insights across key U.S. customers, translating shopper, category, retailer, and market data into growth opportunities. * Partner with Sales and customer teams on customer planning, line reviews/JBPs, assortment, and fact-based selling stories. * Leverage NielsenIQ, Circana, retailer POS, panel, and syndicated data to assess performance, distribution, velocity, assortment, pricing, promotion, shopper behavior, and competition. * Design and lead shopper research on path-to-purchase, segmentation, decision drivers, purchase barriers, and retail activation. * Use advanced analytics and AI tools to integrate data, automate recurring insights, identify opportunities, and strengthen storytelling. * Lead and develop the Shopper Insights team and partner with Sales, Marketing, Category Management, and other stakeholders to embed insights in commercial decisions. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Your imaginations is (no longer) the limit: how Generative AI empowers people to be creative](https://www.wearedevelopers.com/videos/741-your-imaginations-is-no-longer-the-limit-how-generative-ai-empowers-people-to-be-creative) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [Empowering Retail Through Applied Machine Learning](https://www.wearedevelopers.com/videos/976-empowering-retail-through-applied-machine-learning) - [REST, GraphQL, gRPC, and more: A comparison of modern API styles](https://www.wearedevelopers.com/videos/100247-rest-graphql-grpc-and-more-a-comparison-of-modern-api-styles) ## Related Articles - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts) - [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Spanish Business Culture and Etiquette](https://www.wearedevelopers.com/magazine/353-spanish-business-culture-and-etiquette)