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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Vice President Group Director, MarTech Strategist - Systems and Experience Engineering - **Company:** Digitas, Inc. - **Location:** Chicago, IL, United States - **Experience:** Expert - **Salary:** $168,150.0 - **Contract:** Temporary contract - **Skills:** Artificial Intelligence, Data Analysis, Data Streaming, Multi-Agent Systems, Generative AI, Usage Tracking - **Published:** September 19, 2026 - **Apply:** https://careers-publicisgroupe.icims.com/jobs/174121/job ## About the Role We're looking for strong, impactful work experience, which typically includes: Required * 10+ years of experience in technology strategy, product strategy, MarTech consulting, digital product, or enterprise marketing technology leadership. * Experience in an agency, consulting, professional services, or client-facing advisory environment. * Ability to turn business goals, user needs, workflows, platforms, and constraints into clear product direction, requirements, roadmaps, and delivery-ready briefs. * Familiarity with MarTech, AdTech, data flows, generative AI, agentic workflows, orchestration, and responsible AI practices. * Experience developing business cases, value models, adoption plans, and executive-ready recommendations. * Strong communication, facilitation, presentation, and client engagement skills, especially with senior stakeholders. * Experience guiding cross-functional teams through discovery, prioritization, planning, and delivery alignment. * Strong written and visual storytelling skills, including assessments, roadmaps, operating models, workflow maps, and recommendations. Preferred * Background with a major consultancy, systems integrator, digital agency, or enterprise MarTech organization. * A track record of leading enterprise marketing technology assessments, selections, and transformation programs for large or complex organizations. * Experience building business cases and presenting them to executive and financial decision makers. * Exposure to AI orchestration, workflow automation, agent-enabled operating models, or vendor/platform evaluation. * Experience supporting change management or adoption programs for marketing, content, media, data, or experience teams. * Certification or hands-on experience with enterprise marketing platforms. * Experience in regulated categories such as financial services, healthcare, or automotive. * Public speaking published thought leadership, or external-facing point-of-view development. ## Description Digitas is looking for a Vice President/Group Director, MarTech Strategist to help clients turn marketing technology and AI investments into measurable business value. This is a consulting role and, in this role, you will be deployed into client organizations to assess what they have, design what they need, build the case for the investment, and then help their people actually adopt it. You will work across marketing, technology, data, operations, and experience teams to identify where AI and automation can improve how work gets done, where human judgment matters most, and how new capabilities should be governed, measured, and adopted. You are a strong fit if you bring consulting depth, product judgment, MarTech fluency, executive communication skills, change leadership, and enough technical understanding to partner effectively with solution architects and engineering teams. The best people in this role are equally comfortable in a whiteboard session with a CTO, a technical evaluation with a platform vendor, and a working session with the team whose daily jobs are about to change., * Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps. * Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes. * Shape future-state solutions with solution architects across MarTech, AdTech, AI agents, integrations, and orchestration layers. * Create practical roadmaps with clear phases, dependencies, risks, decision points, and value milestones. * Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery. * Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight. * Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options. * Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations. * Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions. * Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support. * Identify where resistance to the change is likely to come from and own the plan to address it. * Coach client teams through new ways of working, with the goal of leaving behind capability rather than dependency. * Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes, scope, quality, and adoption goals. * Partner with delivery, architecture, engineering, QA, infrastructure, and platform teams on requirements, feasibility, sequencing, launch readiness, and roadmap feedback. * Support new business through discovery framing, capability presentations, RFP responses, scoping inputs, and executive storytelling. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Your imaginations is (no longer) the limit: how Generative AI empowers people to be creative](https://www.wearedevelopers.com/videos/741-your-imaginations-is-no-longer-the-limit-how-generative-ai-empowers-people-to-be-creative) - [Python-Based Data Streaming Pipelines Within Minutes](https://www.wearedevelopers.com/videos/1233-python-based-data-streaming-pipelines-within-minutes) - [AI PowerPlay: Building High-Impact Teams & Transformative Solutions](https://www.wearedevelopers.com/videos/1005-ai-powerplay-building-high-impact-teams-transformative-solutions) - [Every CEO needs a digital twin to understand the scope of generative AI](https://www.wearedevelopers.com/videos/1006-every-ceo-needs-a-digital-twin-to-understand-the-scope-of-generative-ai) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) ## Related Articles - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [How to Turn Community Events Into a Powerful AI GTM Engine: The Daytona Playbook](https://www.wearedevelopers.com/magazine/732-how-to-turn-community-events-into-a-powerful-ai-gtm-engine-the-daytona-playbook) - [Stephan Gillich - Bringing AI Everywhere](https://www.wearedevelopers.com/magazine/489-stephan-gillich-bringing-ai-everywhere) - [Prompt Engineering is a Job of the Past](https://www.wearedevelopers.com/magazine/342-prompt-engineering-is-a-job-of-the-past) - [What Industries Outside of AI Are Hiring The Most AI Experts?](https://www.wearedevelopers.com/magazine/98-what-industries-outside-of-ai-are-hiring-the-most-ai-experts)