> Markdown version of [/jobs/ext/3018420-customer-journey-expert-for-digital-aftersales-within-the-investments-tribe](https://www.wearedevelopers.com/jobs/ext/3018420-customer-journey-expert-for-digital-aftersales-within-the-investments-tribe). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Customer Journey Expert for Digital Aftersales within the Investments Tribe - **Company:** ING - **Location:** Brussel, Belgium - **Contract:** Franchise - **Skills:** Adobe Analytics, Tools for Reporting - **Published:** September 21, 2026 - **Apply:** https://www.adzuna.be/details/5891835458 ## About the Role Do you get energized by creating customer experiences that truly make a difference? Are you passionate about combining customer insights, digital innovation, and commercial growth?, We are looking for a motivated Customer Journey Expert to join our Digital Aftersales team, where you will play a key role in strengthening and growing ING's investments franchise. You will focus on optimizing customer journeys and developing value propositions for our affluent investors, driving engagement, satisfaction, and commercial growth., * Solid knowledge of ING's investment offering * Strong storytelling skills, with the ability to craft clear and impactful communications * Proven experience as a Customer Journey Expert and/or Project Manager, preferably in commercial, marketing, or change-driven environments * A good understanding of customer experience principles, as well as regulatory and compliance requirements * Strong stakeholder management and communication skills * Experience with digital and analytics tools such as Adobe Analytics, Bloomreach CMS, and Inspire Interactive ## Description * Continuously improve investment customer journeys, leveraging customer activation, cross-sell, and upsell opportunities * Further develop the value proposition of our affluent segment * Support change management and drive commercial success for new product improvements and features * Contribute to overall sales targets by growing the number of active investors and strengthening our investment franchise * Design and implement actions to reduce churn within our existing investor base, using predictive models and churn signals * Develop initiatives to improve NPS and overall customer satisfaction among investors * Use customer and digital analytics to identify improvement areas and growth opportunities * Create compelling, engaging, and compliant investment-related content * Collaborate closely with digital sales teams to define and execute effective go-to-market strategies * Act as a subject-matter expert on investment product positioning and contribute to cross-tribe change initiatives * Implement strategies to improve lead generation, increase ING's visibility as a reference in investments, and accelerate franchise growth ## Related Videos - [3x Performance: A Humbling Journey](https://www.wearedevelopers.com/videos/100165-3x-performance-a-humbling-journey) - [Minimising the Carbon Footprint of Workloads](https://www.wearedevelopers.com/videos/1198-minimising-the-carbon-footprint-of-workloads) - [Unleashing the power of AI to prevent financial crime](https://www.wearedevelopers.com/videos/1088-unleashing-the-power-of-ai-to-prevent-financial-crime) - [Next Level Enterprise Architecture: Modular, Flexible, Scalable, Multichannel and AI-Ready?](https://www.wearedevelopers.com/videos/1017-next-level-enterprise-architecture-modular-flexible-scalable-multichannel-and-ai-ready) - [Fighting Fraud with an AI Grandma - Ben Hopkins and Morten Legarth from faith @ VCCP](https://www.wearedevelopers.com/videos/1316-fighting-fraud-with-an-ai-grandma-ben-hopkins-and-morten-legarth-from-faith-vccp) - [Measuring the Wrong Things Faster Than Ever](https://www.wearedevelopers.com/videos/100317-measuring-the-wrong-things-faster-than-ever) ## Related Articles - [Best Companies in the Netherlands: Top 25 Companies in 2023 ](https://www.wearedevelopers.com/magazine/193-best-companies-in-the-netherlands-top-25-companies-in-2023) - [How to land a developer job in Amsterdam](https://www.wearedevelopers.com/magazine/36-how-to-land-a-developer-job-in-amsterdam) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [How to Find Tech Jobs in Amsterdam](https://www.wearedevelopers.com/magazine/279-how-to-find-tech-jobs-in-amsterdam)