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# Digital Adoption & Enablement Manager

- **Company:** Jcb
- **Location:** Uttoxeter, UK
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Automation of Marketing, Web Platforms
- **Published:** September 21, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/digital-adoption-enablement-manager/47824794

## About the Role

including onboarding journeys, personalised communications, feature awareness campaigns and dealer re-engagement initiatives Analysing platform usage, adoption and engagement data to identify opportunities for improvement and maximise commercial value Developing and maintaining executive dashboards and KPI reporting to measure platform performance, dealer engagement and adoption trends Delivering presentations, webinars, workshops and training events to support dealers and regional teams in maximising platform utilisation Collaborating with Global Marketing, Sales, Product Marketing, Digital, IT and external technology partners to improve dealer engagement and platform effectiveness Leading digital change initiatives across international markets, creating training materials, best practice guides and user communication programmes Acting as an advocate for digital transformation, supporting dealers through the implementation and adoption of new tools and capabilities Gathering dealer feedback
and translating insights into platform enhancements, improved user experiences and increased automation Driving continuous improvement initiatives that simplify processes, reduce manual effort and improve sales and marketing effectiveness across the dealer network This will be suited to you if... You have experience in digital enablement, digital transformation, marketing automation or CRM programmes You're passionate about driving technology adoption and helping users realise the value of digital platforms You have experience working with international dealer, distributor or partner networks You're confident in analysing data and developing reports that turn insights into meaningful business improvements You have experience using marketing automation and customer engagement platforms You are an excellent communicator, comfortable delivering presentations, workshops and training to a wide range of audiences You have strong stakeholder management skills and can build effective relationships
across multiple teams and regions You can influence behavioural change and lead adoption initiatives in a collaborative and engaging way You are highly organised, with strong project management skills and the ability to manage multiple priorities You bring a proactive mindset, enjoy continuous improvement and are always looking for better ways to enhance user experience and business performance You understand customer journey optimisation, change management and digital adoption best practices What happens next? Ordinarily, our Resourcing Team reviews and shortlists CVs. If shortlisted, you'll speak to one of our Recruiters to discuss the role further. Our interview process usually consists of an initial team's interview followed by an in-person interview. We'll keep in touch throughout the process but if you have any questions, please get in touch at ##### What's in it for you? This is your chance to join a company that values expertise not only in rewards but also in real employee



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