> Markdown version of [/jobs/ext/3023344-principal-technical-program-manager-sponsored-products-and-brands](https://www.wearedevelopers.com/jobs/ext/3023344-principal-technical-program-manager-sponsored-products-and-brands). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Principal Technical Program Manager, Sponsored Products and Brands - **Company:** Amazon.com, Inc. - **Location:** New York, NY, United States - **Experience:** Expert - **Salary:** $194,700.0 - $263,400.0 - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Data Analysis, Databases, Software Design Patterns, Software Engineering - **Published:** September 21, 2026 - **Apply:** https://www.careerjet.com/job/us8aa4eb200785a607ee9db4878c7c5f6c/eaa ## About the Role 7+ years of working directly with engineering teams experience - 7+ years of technical product or program management experience - 5+ years of software development experience - Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems - Experience managing programs across cross functional teams, building processes and coordinating release schedules - Experience owning/driving roadmap strategy and definition Preferred Qualifications - 8+ years of hands-on work managing complex technology projects experience - Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules - Experience in an online advertising role and have familiarity with advertising products and ad serving technologies - 8+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience ## Description The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising. About our Team The SPB Vertical Program serves as the single front door of initiatives improving the monetization of targeted business units via advertising. We own vertical monetization goals and are scaling from 3 verticals today to 10+ by 2028. We seek a Principal Technical Program Manager with strong technical depth to drive cross-org alignment, shape the strategic roadmap, influence external teams without authority, and build mechanisms that create leverage as the program scales. In this role, you'll have an opportunity to shape a new function from the ground up and drive outsized revenue impact across Amazon's fastest-growing business segments., Own and operate the vertical intake mechanism: evaluate new vertical requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership. - Drive cross-org execution across SPB and partner organizations to deliver vertical monetization goals, coordinating dependencies and resolving blockers. - Influence external partner teams without authority to align on shared goals and feeder commitments. - Represent the Vertical Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences. - Define and scale program mechanisms that create leverage as the program grows. - Review technical designs and trade-offs for vertical-specific solutions, balancing near-term partner needs with long-term SPB architecture. - Leverage GenAI technologies to automate and improve program operations. - Identify monetization gaps across verticals using data and translate insights into prioritized initiatives. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases) - [The Avengers Initiative (Practical Ethics for Software Engineers)](https://www.wearedevelopers.com/videos/2070-the-avengers-initiative-practical-ethics-for-software-engineers) - [Your First Pitch Is to AI: How to Make Your Brand/Product Visible in the Age of Generative Search](https://www.wearedevelopers.com/videos/100121-your-first-pitch-is-to-ai-how-to-make-your-brand-product-visible-in-the-age-of-generative-search) - [Fault Tolerance and Consistency at Scale: Harnessing the Power of Distributed SQL Databases](https://www.wearedevelopers.com/videos/1146-fault-tolerance-and-consistency-at-scale-harnessing-the-power-of-distributed-sql-databases) ## Related Articles - [Navigating the AI Shift](https://www.wearedevelopers.com/magazine/629-navigating-the-ai-shift) - [How to Become an AI Engineer](https://www.wearedevelopers.com/magazine/331-how-to-become-an-ai-engineer) - [From Prototype to Production: Build AI Agents with This Free 4-Course Learning Path](https://www.wearedevelopers.com/magazine/655-from-prototype-to-production-build-ai-agents-with-this-free-4-course-learning-path) - [MLOps – What’s the deal behind it?](https://www.wearedevelopers.com/magazine/125-mlops-what-s-the-deal-behind-it) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [What is Agentic Programming and Why Should Developers Care?](https://www.wearedevelopers.com/magazine/625-what-is-agentic-programming-and-why-should-developers-care)