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# Team Lead Performance Marketing

- **Company:** AUTO1 Group GmbH
- **Location:** Berlin, Germany (Remote available)
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Search Engines
- **Published:** September 23, 2026
- **Apply:** https://jobs.smartrecruiters.com/Auto1/744000133368229-team-lead-performance-marketing-f-m-x-

## About the Role

* 6+ years of hands-on experience managing large-scale paid media campaigns across digital channels such as search engines, app stores, display, and social platforms, with strong knowledge of emerging trends including AI-powered advertising
 * Proven ability to design data-driven strategies, leveraging advanced audience segmentation, keyword and interest research, and robust feedback loops to optimize user quality, targeting, and acquisition costs
 * Demonstrated strengths in analytics-translating complex campaign data from multiple channels into actionable insights and strategic recommendations to drive growth and ROI
 * Strong leadership and team-building skills, with a track record of mentoring high-performing teams in fast-paced, results-driven environments
 * Comfortable communicating with senior stakeholders & decision markets across the business
 * A track record of utilising AI-driven tools and solutions to enhance campaign performance and efficiency, with an eagerness to experiment & learn
 * Excellent organizational skills and creativity, with the ability to manage multiple projects, develop impactful campaigns, and collaborate on compelling ad copy and creative assets; fluent in English, with additional European language proficiency, especially German, a plus

## Description

* Develop and execute multi-channel digital marketing strategies (search, shopping, app stores, display, paid social) specific to the used-car sector
 * Build and lead a high-performing team with scalable processes for flawless execution, optimization, and cross-channel knowledge sharing
 * Define and integrate high-value keywords, audiences, and targeting tactics to drive qualified leads and sales across all channels
 * Use data-driven, cross-channel insights and feedback loops to optimize efficiency, improve lead quality, and maximize ROI
 * Partner with Tech, Data, copywriting, and product teams to enhance automation, measurement, experimentation, and creative output-including leveraging emerging AI-driven advertising capabilities


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