> Markdown version of [/jobs/ext/3042615-senior-crm-specialist](https://www.wearedevelopers.com/jobs/ext/3042615-senior-crm-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior CRM Specialist - **Company:** Ten Group - **Location:** London, UK (Remote available) - **Experience:** Expert - **Salary:** £56,775.0 - **Contract:** Permanent contract - **Skills:** A/B Testing, Databases, Data Architecture, Klaviyo Email and SMS Marketing, Data Analytics, Dynamic Content - **Published:** September 24, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5895167213 ## About the Role * Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business. * Strong hands-on experience with CRM platforms (Braze, Klaviyo, or similar). * Proven experience delivering automated journeys and personalised campaigns at scale. * Strong analytical mindset with the ability to translate data into actionable insights. * Excellent stakeholder management and communication skills. * Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams. * Fluent in English Desirable * Experience working with large, global customer databases. * Familiarity with consent management, data privacy, and compliance (e.g. GDPR). * Experience collaborating with product and engineering teams on CRM-related initiatives. * Background in premium, loyalty, or experience-led brands. Success Measures * Improved engagement, conversion, and retention metrics across CRM channels. * Consistent delivery against agreed commercial targets, including revenue contribution, conversion uplift, and customer lifetime value, through effective CRM strategy and execution. * Increased effectiveness of automated journeys and personalisation. * Strong stakeholder satisfaction and alignment. * Demonstrable impact on customer lifetime value and business KPIs. ## Description This role owns the end-to-end delivery of CRM campaigns and automations, with a strong focus on personalisation, optimisation, and commercial impact. You will act as a subject-matter expert, partnering closely with Marketing, Product, Data, CS and Technology teams to ensure CRM activity aligns to business objectives and industry best practice., CRM Strategy & Planning * Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels. * Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention. * Champion CRM best practice, ensuring communications are customer-first, compliant, and value-led. * Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals. * Own the end-to-end strategy for email marketing, including planning, segmentation, automation, and optimisation. Campaign & Automation Execution * Design, build, and optimise multi-step CRM journeys (e.g. onboarding, activation, engagement, reactivation). * Lead the development of personalised, dynamic content using behavioural, transactional, and preference data. * Ensure campaigns are delivered accurately, on time, and to a consistently high standard. * Drive email list growth, segmentation, personalisation, and targeting strategies. Personalisation & Optimisation * Leverage data to segment audiences intelligently and deliver relevant, timely communications. * Develop and own testing and optimisation frameworks (A/B testing, holdout testing, performance benchmarking). * Use insights to continuously improve performance against KPIs. Data, Insights & Performance * Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders. * Partner with analytics teams to define success metrics and measurement frameworks. * Use performance learnings to inform future CRM strategy and roadmap planning. Stakeholder Management & Collaboration * Act as a trusted CRM partner to cross-functional teams, including Marketing, Product, Tech, Legal, and Customer Experience. * Influence stakeholders with data-driven recommendations and clear communication. * Support alignment on CRM priorities, timelines, and best practice. Governance & Best Practice * Ensure CRM activity complies with data privacy regulations and internal governance standards. * Contribute to the development of CRM guidelines, documentation, and ways of working. * Stay up to date with industry trends, tools, and innovations, proactively identifying opportunities for improvement. ## Related Videos - [Recruitment Reinvented: Bold strategies and the $10K signing incentive](https://www.wearedevelopers.com/videos/1068-recruitment-reinvented-bold-strategies-and-the-10k-signing-incentive) - [Kubernetes and Microservices with Multi-Model Databases](https://www.wearedevelopers.com/videos/382-kubernetes-and-microservices-with-multi-model-databases) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [PySpark - Combining Machine Learning & Big Data](https://www.wearedevelopers.com/videos/44-pyspark-combining-machine-learning-big-data) - [Would You Buy Your Own HR? 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