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# Founders Associate - Engagement Innovation (all genders)

- **Company:** JustPlay GmbH
- **Location:** Berlin, Germany
- **Contract:** Permanent contract
- **Skills:** Microsoft Windows, A/B Testing
- **Published:** September 24, 2026
- **Apply:** https://www.adzuna.de/details/5895454317

## About the Role

* Exceptional consumer instincts: you can tell why something is fun or addictive, not just that it is
 * Extremely high agency: you find the problem, propose the answer, and chase it until it's live, without being assigned it
 * A genuine obsession with engagement mechanics in top B2C products such as games, social, commerce, or education
 * Evidence that your ideas have shipped and moved a number, however small the idea was
 * Fluency with data: you can read an experiment result honestly, including when it kills your favourite idea
 * You write and speak clearly enough to sell an idea to a founder and an engineer in the same afternoon
 * Comfortable being the newest voice in a room of people who know the product better than you and disagreeing anyway
 * You communicate fluently in English, both written and spoken

Nice to Have

 * Casual, hyper-casual, or rewarded mobile gaming experience
 * Background in LiveOps: events, seasons, progression, economies, or meta design
 * Hands-on experimentation experience: you've designed and read A/B tests
 * Enough technical or design literacy to mock something up yourself rather than describe it
 * Familiarity with loyalty and rewards mechanics, or the mobile advertising landscape

## Description

* Work directly with the founders as a thinking partner on what makes JustPlay exciting to play
 * Embed across product teams to find opportunities - not to run them
 * Maintain a constant flow of ideas, from single-line copy changes to entirely new mechanics
 * Tear down the world's most engaging consumer apps and translate what works there into what could work here
 * Turn ideas into things people can act on: a sharp one-pager, a mock, a test plan - whatever gets it moving fastest
 * Push ideas through to launch by making yourself useful to the teams shipping them
 * Measure what happens, tell the truth about it, and scale or kill accordingly
 * Build our collective instinct for engagement, so the whole company gets better at this over time, * Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
 * Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc. and free language tutoring in German and English with Preply
 * Germany-Based Benefits: 25 vacation days, free Wellhub gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
 * State-of-the-Art Equipment: Doesn't matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
 * A Relocation Package: Includes visa support for those who need it
 * Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
 * Engaging and Diverse Work Environment: Join a diverse team, with over 30 nationalities working from over 25 different locations