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# AI Adoption Lead

- **Company:** AWD
- **Location:** Leicester, UK
- **Experience:** Expert
- **Salary:** £51,402.0
- **Contract:** Temporary contract
- **Skills:** Artificial Intelligence, Monitoring of Systems, Power BI, Workflow Management Systems, Google Data Studio, Prompt Engineering
- **Published:** September 24, 2026
- **Apply:** https://www.totaljobs.com/job/ai-lead/awd-online-job108025191

## About the Role

Shape practical AI adoption across communications with new tools, dashboards and workflows. This opportunity suits someone with hands-on AI and automation experience, strong analytical skills and confidence influencing senior stakeholders. At least 60% office attendance is required., * Practical experience using AI and automation tools to improve workflows, including prompt design, automated summarisation or classification

 * Expertise building automated reporting products and dashboards using tools such as Power BI or Looker Studio

 * Ability to interpret qualitative and quantitative insight, identify evidence gaps and produce reports that inform communications

 * Experience embedding monitoring tools such as social listening or reputation tracking into organisational workflows

 * Proven ability to introduce new ways of working across diverse teams and influence senior stakeholders

 * Experience producing high-quality guidance and training materials to support sustainable technology adoption

 * Experience mentoring or coaching colleagues to build capability and confidence with new tools

 * Ability to demonstrate changing and improving, communicating and influencing, and working together

 * Ability to travel to other offices as required

## Description

Your duties as the AI Adoption Lead include:

 * AI Adoption and Governance: Lead practical AI use within communications, aligning activity with wider strategy, governance, standards and risk controls

 * Insight Products and Dashboards: Develop AI-enabled tracking, automated dashboards and reusable reporting using Power BI or Looker Studio

 * Communications Optimisation: Identify, test and implement AI tools for content creation, drafting, campaign optimisation and evaluation

 * Monitoring and Evaluation: Review horizon scanning, social listening, reputation tracking and campaign evaluation, reducing duplication and closing gaps

 * Stakeholder Engagement: Define priority questions, metrics and reporting needs with senior stakeholders and advise on AI use

 * Workflow Design: Create end-to-end processes for gathering, triaging, escalating and applying insight to communications planning

 * Cross-Functional Collaboration: Connect communications, digital, data and internal teams to share good practice and support effective AI use

 * Capability Building: Produce guidance, deliver workshops and coach colleagues to build confidence and sustainable adoption

 * Continuous Improvement: Create a practical roadmap with milestones and success measures for permanent ownership


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