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# Insights Lead

- **Company:** Yahoo
- **Location:** Omaha, NE, United States
- **Experience:** Expert
- **Salary:** $90,750.0 - $188,750.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Information Engineering, Data Integrity, Data Mining, Data Visualization, Python (Programming Language), Power BI, Software Tools, SQL Databases, Tableau (Software), Qualtrics, Large Language Models, Looker Analytics
- **Published:** September 24, 2026
- **Apply:** https://www.jofdav.com/jobs/59839024-insights-lead

## About the Role

A strong analytical background, communication and problem-solving skills, plus a solid understanding of digital advertising are essential., * Bachelor's degree or equivalent practical experience.

 * 8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing, consultative expertise within the digital advertising, media publisher, or agency ecosystem.
 * Demonstrated track record leading consultative research initiatives that directly support enterprise sales, client growth, or brand marketing strategies.
 * Hands-on experience using generative AI platforms and structured prompting to accelerate qualitative and quantitative research synthesis, report summarization, or workflow automation.
 * Strong proficiency with digital advertising measurement frameworks, audience segmentation, and syndicated market research tools (e.g., Comscore, MRI-Simmons, GWI, or similar).

Preferred Qualifications:

 * Experience with SQL or other data extraction languages and tools (e.g., R, Python).
 * Familiarity with data visualization tools (e.g., Looker, Tableau, Power BI).
 * Demonstrated proficiency using AI tools (e.g., Claude, NotebookLM) to accelerate analysis, synthesize research, and develop sales-facing tools and interfaces.
 * Proficiency in syndicated research tools (e.g. Comscore, MRI, Simmons, GWI, etc.).
 * A solid combination of analytical and communication skills, with a keen attention to detail and a strong commitment to ensuring data accuracy.
 * Deep experience designing primary research studies, survey instruments (e.g., Qualtrics), and managing third-party research vendor partnerships.
 * Proven ability to operate autonomously in ambiguous, high-growth environments, with a strong focus on continuous learning, workflow innovation, and data integrity.

#LI-KS2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies ; exercising sound judgment ; working effectively, safely and inclusively with others ; exhibiting trustworthiness and meeting expectations ; and safeguarding business operations and brand integrity.

## Description

* Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
 * Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
 * Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data; leverage syndicated intelligence tools (Comscore, MRI-Simmons, GWI) for audience sizing and consumer profiling.
 * Identify and implement AI-assisted workflows (utilizing LLMs such as Claude and NotebookLM) to rapidly analyze, summarize, and cross-reference multi-source industry research, cutting narrative turnaround time while elevating narrative depth.
 * Architect and validate repeatable, AI-augmented analytical templates and self-serve resources that equip sales teams to answer complex vertical questions independently.
 * Collaborate with internal Business Intelligence and Data Engineering teams to define requirements for automated reporting pipelines, client dashboards, and advanced attribution tools.
 * Translate complex data and consumer behavioral shifts into visually compelling executive presentations, collateral, and external-facing industry case studies.