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# Director, Industry Marketing - Telecommunications

- **Company:** The Ladders
- **Location:** United States (Remote available)
- **Experience:** Experienced
- **Salary:** $192,400.0 - $336,700.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Application Integration Architecture, Digital Assets, OSS/BSS
- **Published:** September 25, 2026
- **Apply:** https://arc.dev/remote-jobs/j/redirect/pmw9l975bp

## About the Role

* 12+ years of B2B marketing experience, with 3-5+ years in telecommunications or a related vertical-specific marketing role
 * Deep understanding of the telecommunications industry, including familiarity with transformation challenges and industry players
 * Proven ability to create industry marketing programs that drive pipeline growth rather than just brand awareness
 * Strong insight into buyer psychology, particularly regarding telco executives' concerns and decision-making processes
 * Experience in translating complex technological offerings into clear, compelling messaging for business audiences
 * Thorough knowledge of AI's role in reshaping marketing workflows, including practical applications for efficiency and content generation
 * Ability to collaborate effectively across product, sales, and demand generation teams, influencing without direct authority

## Description

This role will shape the telecommunications industry narrative and turn that story into high-impact marketing programs that drive pipeline growth. You will work closely with product, sales, and demand generation teams to translate complex technology offerings into compelling messaging for telco decision-makers. The position also calls for strong thought leadership, with an emphasis on using AI to improve marketing efficiency, content creation, and day-to-day execution.

You will help position the company as a trusted voice in telecommunications transformation while keeping a close eye on market trends, competitor activity, and BSS/OSS developments., * Own and define the industry narrative for telecommunications, focusing on pressing telco buying group problems

 * Create tailored messaging strategies for specific buyer personas, including CIO and COO, ensuring alignment with their challenges and needs
 * Establish an AI-first standard within the marketing team, integrating AI tools into daily operations as essential components, not optional extras
 * Drive initiatives that generate sales pipeline, ensuring alignment between industry narratives and go-to-market efforts
 * Manage an AI-embedded content engine, curating materials such as thought leadership pieces and digital assets with AI integration in mind
 * Keep abreast of industry trends and dynamics by analyzing competitors and tracking BSS/OSS developments, utilizing AI tools for efficiency
 * Represent the organization as an industry thought leader at events and forums, articulating the vision for telco transformation and AI-driven marketing