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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Analyst - **Company:** Harnham - **Location:** London, UK - **Salary:** £30,000.0 - £40,000.0 - **Contract:** Permanent contract - **Skills:** Adobe Analytics, A/B Testing, Data Analysis, Big Data, Data Validation, Data Infrastructure, Database Queries, Google Analytics, Power BI, SQL Databases, Web Analytics, Web Performance Optimization, Data Analytics - **Published:** September 26, 2026 - **Apply:** https://www.reed.co.uk/jobs/digital-analyst/57393929 ## About the Role * Strong SQL skills with the ability to analyse and manipulate large datasets * Experience using Google Analytics, Adobe Analytics, or a similar web analytics platform * Experience building dashboards and reports using Power BI or other visualisation tools * Strong analytical mindset with the ability to turn data into meaningful business insights * Understanding of customer journeys, digital performance metrics, and ecommerce analytics * Experience working with stakeholders and presenting recommendations in a clear, engaging way * Knowledge of A/B testing, experimentation, and web analytics QA is beneficial * Retail, ecommerce, or customer-centric analytics experience is highly desirable ## Description This is an exciting opportunity for a Data Analyst to join a high-performing Digital Commerce Analytics team supporting a large, international ecommerce operation. You'll work across digital customer journeys, performance marketing, and web analytics, helping stakeholders make better decisions through data-driven insights and compelling storytelling. The Company They are a well-established consumer-focused business with a strong digital presence across multiple international markets. The organisation is investing heavily in analytics capabilities, self-serve reporting, and modern data infrastructure to better understand customer behaviour and optimise digital performance. You'll join a collaborative analytics team that partners closely with Digital Commerce, Customer Journey, and Marketing functions. The environment encourages curiosity, innovation, and the use of data to drive commercial outcomes., As a Digital Analyst, you will be responsible for analysing digital and ecommerce performance, uncovering insights, and supporting key business decisions across the customer journey., * Analyse digital commerce and ecommerce data to identify trends, opportunities, and performance drivers * Use SQL and web analytics platforms to understand customer behaviour and journey performance * Evaluate on-site activity and conversion funnels to improve customer experience * Support performance marketing analysis, attribution, and campaign effectiveness reporting * Build and maintain dashboards and reporting solutions for stakeholders across the Digital team * Translate complex datasets into clear, actionable recommendations for business users * Partner with customer journey and product teams on testing and experimentation initiatives * Perform web analytics QA, including tagging, tracking, and data validation * Combine data from multiple sources including customer, marketing, and commercial datasets * Support the ongoing development of the reporting environment as analytics capabilities evolve, * Opportunity to work across customer journey analytics, performance marketing, and digital optimisation * Involvement in exciting analytics transformation projects, including Power BI and modern data platform initiatives * Clear opportunities to develop technical, commercial, and stakeholder management skills within a growing analytics function ## Related Videos - [Alibaba Big Data and Machine Learning Technology](https://www.wearedevelopers.com/videos/37-alibaba-big-data-and-machine-learning-technology) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Data Analytics with Microsoft Fabric: End-to-End Use Case with Data Agents](https://www.wearedevelopers.com/videos/1547-data-analytics-with-microsoft-fabric-end-to-end-use-case-with-data-agents) - [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria) - [Software Engineer Salary London](https://www.wearedevelopers.com/magazine/252-software-engineer-salary-london)