> Markdown version of [/jobs/ext/3097799-change-management-martech-innovation-manager](https://www.wearedevelopers.com/jobs/ext/3097799-change-management-martech-innovation-manager). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Change Management Martech Innovation Manager - **Company:** Huntington Bancshares - **Location:** Columbus, United States (Remote available) - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Customer Data Management, Automation of Marketing - **Published:** September 26, 2026 - **Apply:** https://huntington.wd12.myworkdayjobs.com/HNBcareers/job/HBI-Corporate-Offices-Cols-C-OH/Change-Management-Martech-Innovation-Manager_R0075865 ## About the Role This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion., * Bachelor's Degree * At least 7 years of experience in marketing strategy and technology Preferred Qualifications: * 6 years+ of Project Management * Bachelor's Degree in Marketing, Business or a related field (MBA Preferred) * 5-7 years of experience in marketing strategy and technology + Management consulting experience preferred. + Deep experience with MarTech platforms, including Customer Data Platform. + Experience with performance based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale. + Experience in marketing automation to deliver personalized marketing. * 6 years+ of Project Management + Experienced in managing cross-functional teams and managing conflicting priorities across stakeholder groups. + Experience collaborating with 3rd party vendors and agencies. + Proven ability to manage technology projects and integrations effectively. * Leadership & Storytelling + Ability to develop working relationships with individuals at all levels of an organization. + Ability to convey ideas to senior leadership. + Ability to work individually and collaborate across a team. + Excellent communication skills to articulate complex technical concepts to non-technical stakeholders. + Seasoned storyteller that understands how to adopt based on stakeholder objectives and challenges. ## Description The Change Management Martech Innovation Manager will play a critical role in elevating Huntington's customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities., Change Management (30%) * Stakeholder Engagement - Build alignment and support among all teams impacted by marketing, process, or technology changes. * Change Impact Assessment - Evaluate how the change affects roles, workflows, responsibilities, and business operations. * Communication Strategy - Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change. * Training and Enablement - Equip users with the knowledge, skills, and resources needed to work effectively in the new environment * Adoption and Readiness Management - Assess organizational readiness and drive sustained adoption of new processes and tools. * Resistance Management - Identify and address concerns or barriers that may prevent successful adoption. * Governance and Reinforcement - Establish accountability, monitor compliance, and reinforce desired behaviors after implementation. * Benefits Realization - Measure and report whether the change is delivering the expected business outcomes and value. MarTech Expertise (50%) * Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues. * Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing. * Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington's MarTech roadmap. * Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments. * Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team. Cross-Functional Leadership & Problem Solving (20%) * Inspire and lead a cross-department team to implement and adopt MarTech solutions. * Humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows. * Proactive problem-solver that can test boundaries and propose creative new solutions., Certain positions outside our branch network may be eligible for a flexible work arrangement. We're combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. 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