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# Brand Insights Analyst

- **Company:** Nielsen Consumer LLC
- **Location:** Cincinnati, OH, United States
- **Experience:** Starter
- **Salary:** $58,100.0 - $60,000.0
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Microsoft PowerPoint, Gsuite
- **Published:** September 17, 2026
- **Apply:** https://diversityjobs.com/main/sendform/8/8/28176/1/18319690?backUrl=%2Fcareer%2F18319690%2FBrand-Insights-Analyst-Ohio-Ohio

## About the Role

* 0-2 years of industry experience.
 * University graduate in Marketing, Business, Economics, Mathematics, Statistics or equivalent disciplines.
 * Curious person who likes building stories based on data to answer business questions.
 * Knowledge of Microsoft Excel, PowerPoint, and Google Sheets/Slides.
 * Digital savvy.
 * Fast learner of concepts/tools/analyses.

## Description

As an Analyst, you'll act as an industry insightscategory expert with the main goal to delight clients; supporting them for informed business decisions through delivery of analysis and insights on their categories using the NIQ data with the NIQ tools,following the NIQ standards and Service Model., * Develop efficient use of propriety NIQtools and metrics, to use these to help solve clients' business questions.

 * Develop a good understanding of clients' businesses and needs in order to createrelevant insights through analyses of retail measurement data, and other NIQ data sets and be able to present, with guidance and support of seniors.
 * During the briefing process, field business questions and be able to ask clarifying questions & discussanalyses/metrics best suited to answerrequests.
 * Simplify/visualize data and translate numbers into a compelling story forclients.
 * Able to prepare (and present- in some cases) simple ad-hoc analysis.
 * Lead generation:Constantlylearn what solutions NIQ has for the clients and work closelywith the senior analyst and/or manager to identify revenue leads.
 * Bring awareness to roadblocks when theyarise.
 * Develop in preparing category performance overview analysis and business issue analysis as per Bronze and Silver Academy learnings (manager assessment to be 3.5 and above).
 * Client briefing: In-market: Ensure client briefing is received as per the briefing form with all areas filled. Ask questions to client to probe and understand the real issue.
 * Start contributing to Thought Leadership Projects.
 * Become bi-lingual (CPS+RMS):
 + Explain CPS facts and fundamentals to clients accurately and confidently,
 + Use Discover to generate and present CPS Insights,
 + Decrypt consumer and shopper KPIs into everyday, customer centric language