> Markdown version of [/jobs/ext/3216467-user-acquisition-lead-mobile-casual-games](https://www.wearedevelopers.com/jobs/ext/3216467-user-acquisition-lead-mobile-casual-games). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # User Acquisition Lead (Mobile, casual games) - **Company:** WildCard Games Studio - **Location:** Netherlands (Remote available) - **Experience:** Expert - **Contract:** Temporary contract - **Skills:** Google AdWords, Data Analysis, Mobile Application Development, Raw Data, Data Analytics, Tools for Reporting - **Published:** September 30, 2026 - **Apply:** https://www.adzuna.nl/details/5903000866 ## About the Role * 4+ years of hands-on experience in User Acquisition, ideally within mobile gaming. * Strong experience scaling mobile games or apps with measurable performance results. * Experience with ad-monetized products is highly relevant; experience with IAP or hybrid monetization is also welcome. * Strong practical knowledge of major mobile advertising networks. * Solid hands-on experience with AppLovin and/or Unity is particularly important. * Strong understanding of ROAS, LTV, retention, cohort analysis, attribution, and profitability. * Ability to independently analyze data and translate it into clear business decisions. * Comfortable working with raw data, reporting tools, MMP data, and AI-assisted analytics. * Experience leading or mentoring UA specialists is highly valuable. * We're also open to strong Senior UA Managers who are ready to step into their first formal leadership role. * Strong communication and cross-functional collaboration skills. * Comfortable working autonomously in a small, fast-moving, remote organization. * Professional working proficiency in English. Nice to have: * Experience with rewarded / incentivized traffic. * Strong experience with creative-driven UA. * Experience building or improving UA reporting and automation. * Experience working in smaller or mid-sized gaming companies where ownership goes beyond a narrowly defined area. * Experience launching and scaling new game titles. ## Description * Own the end-to-end User Acquisition strategy across our portfolio of mobile games. * Lead UA across key paid channels, including AppLovin, Unity, Meta, Google Ads, Apple Search Ads, DSPs, and other relevant networks. * Own budget allocation and scaling decisions across channels and game titles, optimizing toward ROAS and profitability targets. * Stay hands-on with campaign performance and personally own UA for selected titles. * Analyze cohort-level performance, attribution data, creative performance, and monetization signals to make scaling and optimization decisions. * Build and improve UA reporting, processes, and automation. * Identify new growth opportunities across channels, networks, and acquisition models. * Develop and scale both rewarded and non-rewarded acquisition approaches. * Lead, mentor, and develop the existing UA team, helping team members become more independent in their decision-making. * Partner closely with the Creative team on ideation, testing, performance analysis, and iteration. * Use UA insights to influence which creative concepts and variations should be produced next. * Collaborate with Product, Data, Creative, and leadership on growth strategy and business priorities. * Provide clear performance insights and recommendations to senior leadership. * Stay close to market trends, competitors, platform changes, and emerging UA opportunities. What success looks like: You understand what is happening across the entire UA function and can confidently make decisions around scaling, optimization, targets, and priorities. You build a team that can operate independently rather than relying on constant direction. You improve the connection between UA, data, monetization, and creative, turning performance insights into actionable growth opportunities. Most importantly, you come to discussions with recommendations and solutions, not just questions. 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