> Markdown version of [/jobs/ext/3234355-senior-crm-strategist](https://www.wearedevelopers.com/jobs/ext/3234355-senior-crm-strategist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior CRM Strategist - **Company:** VML - **Location:** London, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Artificial Intelligence, Customer Data Management, Web Strategies, Large Language Models, Data Strategy - **Published:** September 18, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=548780307ff8071f ## About the Role * Proven experience working as a CRM Strategist within an agency environment (automotive is a strong advantage). * Connected customer journey strategic experience spanning brand consideration, lead generation (e.g., test drives), and post-purchase CRM/servicing retention. * Experience developing strategic thinking from brief through to creative development, delivery, and performance evaluation. * A passion for creativity, we want you to do your best creative work at VML * Strong understanding of customer behavior, journey mapping, CRM/lifecycle comms, and digital ecosystems (web, search, social, dealership touchpoints). * Confidence presenting strategic thinking and recommendations to clients. * The ability to interpret data and research and turn it into meaningful insight. * Experience contributing to pitches and/or proactive strategic projects would be beneficial. * Experience supporting or mentoring junior team members would be advantageous. ## Description As a Senior CRM Strategist, you'll be a key strategic voice within the team, working closely with Client Services, Creative and other disciplines to turn business challenges into effective, customer-focused solutions. In this role, you'll focus on one of our major automotive accounts, helping shape CRM strategy across the connected customer journey, from brand consideration and lead generation to end-to-end lifecycle CRM, web experience, and retail activations. You will work closely in partnership with our data strategy team, using the insight from our access to customer data to shape strategy and drive performance. You'll be involved from brief through to delivery, helping shape the strategic direction, inspire creative thinking and make sure the work remains rooted in a clear understanding of the customer and the client's commercial objectives. You'll work across multiple stakeholders and levels of seniority, so being able to adapt your approach, communicate clearly and build strong relationships will be just as important as the quality of your strategic thinking. There will also be opportunities to contribute to wider strategic projects and new business, giving you the chance to bring your perspective to different challenges and clients., * Own the strategic direction across projects, from understanding the brief through to creative development, client sell-in and measuring effectiveness. * Turn business, customer, cultural and behavioural information into clear, actionable insights. * Write compelling strategic and creative briefs that give creative teams a clear direction and space to do their best work across CRM, digital, social, and dealership assets. * Drive the CRM comms strategy across the end ot end custome journey including automated/triggered reminders, seasonal promotional campaigns, and ad-hoc owner messaging. * Work closely with Client Services, Creative, Data and Media partners to develop connected, effective solutions. * Build trusted relationships with clients and become a confident and credible strategic partner. * Present and sell strategic thinking clearly to clients and internal stakeholders at different levels. * Use data, research and customer understanding to inform strategic recommendations and strengthen the work. * Ensure strategic thinking remains connected to the client's commercial objectives and desired outcomes. * Challenge briefs and thinking constructively when there is an opportunity to make the work better. * Contribute to pitches, quarterly thought leadership, proactive thinking and opportunities to grow existing and new client relationships. * Support and develop more junior members of the strategy team, sharing knowledge and helping raise the quality of strategic output. * Bring curiosity and new thinking into the team, keeping up with changes in culture, technology, customer behaviour and the wider industry. Who You Are * Strategically strong: You can get to the heart of a problem, identify what really matters and turn it into a clear point of view. * Commercially minded: You understand how strategic thinking connects to client business objectives, funnel performance, lead generation, and long-term customer retention. * Confident but collaborative: You're comfortable leading a conversation and challenging a client or colleague, but you're equally happy listening and adapting your thinking. * A strong communicator: You can make complex thinking feel simple, whether you're presenting to a senior client or briefing a creative team. * Customer curious: You genuinely want to understand what makes people tick and how their behaviours, needs and motivations can influence the work. * Low ego: You care more about getting to the right answer than getting credit for having it. You enjoy working with different people and bringing the best out of those around you. * Adaptable: You can fluidly navigate different briefs, from building our high-level brand frameworks and strategy houses to detailed CRM journeys, content strategies, and retail activation briefs. * sight of the strategic objective. * Culturally & Technologically curious: You're interested in what's happening in the world and know how to turn those observations into useful strategic thinking. You stay ahead of emerging tech and media trends - including AI, LLMs, and GEO and know how to turn those insights into useful strategy. * A team player: You enjoy working alongside Client Services, Creative and other disciplines and understand that the best work rarely comes from one person working alone.