> Markdown version of [/jobs/ext/3243268-staff-machine-learning-engineer-ads-bidding](https://www.wearedevelopers.com/jobs/ext/3243268-staff-machine-learning-engineer-ads-bidding). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Staff Machine Learning Engineer - Ads Bidding - **Company:** Deliveroo - **Location:** London, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Python (Programming Language), Machine Learning, Recommender Systems, Production Code - **Published:** September 11, 2026 - **Apply:** https://www.indeed.com/viewjob?jk=d020ae92f728808c ## About the Role * Expertise in ad economics, marketplace bidding, or auction theory * Direct working experience with optimised CPC, target CPO, goal-based automated bidding, and target ROAS * Strong self-driven leadership baseline - you'll be setting direction in an ambiguous space, not executing against an established one * 7+ years writing production code in Python; solid ML fundamentals in ranking, recommendation systems, or bidding/auction systems * A bias for simplicity and a focus on shipping work with measurable business impact * Strong cross-functional communication - you'll be working closely with Product, Commercial, and the wider DoorDash team ## Description The Ads ML team builds and maintains the machine learning models powering Deliveroo's advertising product - connecting consumers with relevant ads and helping merchants, grocers, and FMCG brands grow through the platform. The UK team is ~11 MLEs across ads and promotions, and collaborates closely with the US team (meetings capped at 4pm UK to protect reasonable hours)., * Own the design and execution of the CPC-to-CPO migration, including the core open question of whether the system stays CPO-facing externally while optimising CPC behind the scenes, or some hybrid of the two * Build and improve the bidding surface: goal-based automated bidding, Target CPO, optimised CPC, and Target ROAS * Own yield management tied to ROS targeting * Partner daily with the DoorDash US team to align on approach across markets * Set technical direction for the domain ## Related Videos - [Shoot for the moon - machine learning for automated online ad detection](https://www.wearedevelopers.com/videos/502-shoot-for-the-moon-machine-learning-for-automated-online-ad-detection) - [100 million days in Vienna: A story of APIs & AI in tourism.](https://www.wearedevelopers.com/videos/93-100-million-days-in-vienna-a-story-of-apis-ai-in-tourism) - [Introduction to Azure Machine Learning](https://www.wearedevelopers.com/videos/368-introduction-to-azure-machine-learning) - [Designing the Future of Human<>Agent Collaboration](https://www.wearedevelopers.com/videos/1447-designing-the-future-of-human-agent-collaboration) - [What non-automotive Machine Learning projects can learn from automotive Machine Learning projects](https://www.wearedevelopers.com/videos/397-what-non-automotive-machine-learning-projects-can-learn-from-automotive-machine-learning-projects) - [How We Built a Machine Learning-Based Recommendation System (And Survived to Tell the Tale)](https://www.wearedevelopers.com/videos/752-how-we-built-a-machine-learning-based-recommendation-system-and-survived-to-tell-the-tale) ## Related Articles - [What Are Large Language Models?](https://www.wearedevelopers.com/magazine/304-what-are-large-language-models) - [Fully Remote Software Engineer Jobs](https://www.wearedevelopers.com/magazine/447-fully-remote-software-engineer-jobs) - [ Dev Digest 213: Petrol Prices, Agentic Workflows, AI Skills and CODE100!](https://www.wearedevelopers.com/magazine/718-dev-digest-213-petrol-prices-agentic-workflows-ai-skills-and-code100) - [MLops – Deploying, Maintaining And Evolving Machine Learning Models in Production](https://www.wearedevelopers.com/magazine/115-mlops-deploying-maintaining-and-evolving-machine-learning-models-in-production) - [Dev Digest 137 - AI'm not sure about this](https://www.wearedevelopers.com/magazine/485-dev-digest-137-ai-m-not-sure-about-this) - [Find a Developer Job: 12 Best Job Sites For Developers](https://www.wearedevelopers.com/magazine/165-find-a-developer-job-12-best-job-sites-for-developers)