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# Social Media Specialist

- **Company:** Crestpoint HR Services Ltd
- **Location:** London, UK (Remote available)
- **Experience:** Experienced
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, App Store (IOS), Video Editing, Performance Monitor, Google Play
- **Published:** September 15, 2026
- **Apply:** https://www.totaljobs.com/job/social-media-specialist/crestpoint-hr-services-ltd-job107979237

## About the Role

* Bachelor's degree or above; 3+ years in overseas distribution, go-to-market product operations or overseas social media; experience in short drama, web fiction or gaming publishing preferred
 * Familiar with App Store and Google Play submission processes, review guidelines and ASO methods
 * Working knowledge of overseas content compliance (GDPR, age rating, platform community guidelines); experience managing overseas entities or developer accounts
 * Chinese and English as a working language (written and spoken)
 * Proficient in using AI tools for content production and operations, and able to clearly explain how you work with AI
 * Results-driven, with strong cross-time-zone collaboration and multitasking skills

Nice to Have

 * Led a 0-1 overseas distribution project
 * Familiar with Meta / TikTok advertising
 * Basic video editing and localised subtitle production skills

## Description

1. Overseas Entity Qualification Management
 * Maintain company records, developer accounts and merchant qualifications for overseas operating entities (UK, Hong Kong/Cayman, EU, etc.) and keep them in good standing
 * Track platform and market requirements for content distribution (age rating, content review, data protection, advertising compliance) and implement remediation
 * Liaise with external law firms, accountants and service providers on registration, renewal, changes and audit enquiries

 2. App Store Listing & Store Operations
 * Own account setup, app submission, version releases and review communication on the App Store, Google Play and other overseas channels
 * Write and optimise store listings (ASO): titles, descriptions, keywords, and localised screenshots and video assets
 * Manage in-app purchase/subscription configuration, tax and payment settings; monitor delisting and policy-change risks

 3. Overseas Social Media Operations
 * Build and run accounts on TikTok, YouTube, Instagram, X and similar platforms; set the content calendar and posting cadence
 * Plan clips, trailers, hashtags and engagement campaigns around AI short drama content to grow reach and conversion
 * Monitor performance data (impressions, engagement, download attribution), deliver weekly/monthly reports and propose optimisations
 * Coordinate with overseas KOLs, communities and paid media teams on growth initiatives