> Markdown version of [/jobs/ext/3267155-sr-crm-analyst-strategy-performance](https://www.wearedevelopers.com/jobs/ext/3267155-sr-crm-analyst-strategy-performance). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md).

---

# Sr. CRM Analyst (Strategy & Performance)

- **Company:** The Hertz Corporation
- **Location:** United States
- **Experience:** Expert
- **Salary:** $85,000.0
- **Contract:** Franchise
- **Skills:** A/B Testing, Data Analysis, Automation of Marketing, Adobe Campaign, Adobe
- **Published:** September 16, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=ccd1e46908cc6977

## About the Role

* Bachelor's degree in marketing, business, or related field required
 * Minimum of 4 years of experience in CRM, lifecycle marketing, email marketing, digital marketing, or campaign strategy required
 * Experience planning and evaluating multi-channel campaigns across email, SMS, push, or in-app messaging
 * Strong analytical skills with the ability to turn performance data into clear recommendations
 * Experience with segmentation, audience strategy, A/B testing, personalization, and campaign measurement
 * Strong project-management and communication skills, including the ability to manage multiple campaigns and cross-functional partners Experience with marketing automation platforms such as Adobe Journey Optimizer, Adobe Campaign, Salesforce Marketing Cloud, Braze, Knack or similar platforms is preferred
*

## Description

* Own the promotional CRM calendar and contact plan, ensuring campaigns align to business priorities, customer needs, seasonality, and channel capacity
 * Develop campaign briefs that define the objective, audience, offer, key message, content requirements, channel plan, timing, and success measures
 * Partner with Revenue Management, Loyalty, Merchandising, Creative, Brand, and CRM Operations to translate approved priorities into executable campaigns
 * Recommend audience, offer, content, cadence, and channel strategies using campaign performance, customer behavior, and market insights
 * Review performance of promotional email, SMS, push, and in-app campaigns; identify trends, opportunities, and actions to improve future sends
 * Build and maintain a promotional test-and-learn plan covering subject lines, offers, creative, targeting, timing, personalization, and channel mix
 * Work with the CRM Optimization Analyst and broader Analytics team to define test measurement and communicate results, learnings, and recommendations
 * Support segmentation and personalization initiatives, including reusable content modules and dynamic experiences
 * Maintain clear documentation of campaign requirements, decisions, learnings, and calendar changes
 * Raise risks related to contact pressure, offer conflicts, timing, audience eligibility, or delivery dependencies through the CRM governance process
 * Promotional calendar delivered on time and aligned to approved business priorities
 * Promotional Email's engagement and revenue results
 * Improvement in conversion, revenue, engagement, and incremental performance
 * Strong test velocity and documented, actionable learnings
 * Clear campaign requirements that reduce rework and late changes
 * Effective management of contact cadence and customer experience Emails sent on time and QA'd
*


## Related Videos

- [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail)
- [Quality of Hire - Measuring The Impact of Talent Acquisition](https://www.wearedevelopers.com/videos/1483-quality-of-hire-measuring-the-impact-of-talent-acquisition)
- [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application)
- [3x Performance: A Humbling Journey](https://www.wearedevelopers.com/videos/100165-3x-performance-a-humbling-journey)
- [Would You Buy Your Own HR? A Product Mindset for People Leaders](https://www.wearedevelopers.com/videos/1874-would-you-buy-your-own-hr-a-product-mindset-for-people-leaders)
- [The Innovation Formula: Fast Prototyping, Data Analysis, and Real User Insights](https://www.wearedevelopers.com/videos/1421-the-innovation-formula-fast-prototyping-data-analysis-and-real-user-insights)

## Related Articles

- [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany)
- [Best Companies to Work For in Berlin: Top 14 Companies in 2023 ](https://www.wearedevelopers.com/magazine/188-best-companies-to-work-for-in-berlin-top-14-companies-in-2023)
- [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers)
- [Data Analyst Salary Austria](https://www.wearedevelopers.com/magazine/275-data-analyst-salary-austria)
- [React Developer Salary [2023]](https://www.wearedevelopers.com/magazine/198-react-developer-salary-2023)
- [Data Analyst Salary in Switzerland](https://www.wearedevelopers.com/magazine/276-data-analyst-salary-in-switzerland)