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# Senior Website Content Manager

- **Company:** Vivobarefoot
- **Location:** Hallen, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Shopify, Web Analytics, Large Language Models, Web Content, Magento, Data Analytics
- **Published:** September 15, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=3f953e35844acb11

## About the Role

* 3-6 years in a web content role for a multinational ecommerce business
 * Proven ownership of website content execution and optimisation
 * Comfortable leading cross-functionally with brand, UX and development teams
 * Experience with Magento/Shopify, Contentsquare and web analytics tools
 * Understanding of UX, conversion optimisation, GEO and localisation
 * German language skills a plus

If you're ready to bring your content expertise to a brand on a mission, we'd love to hear from you. Salary will be discussed at application stage.

## Description

As our Senior Website Content Manager, you will own how that story comes to life online - leading content strategy, optimisation and execution across Vivobarefoot.com to drive engagement and conversion., * Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages

 * Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights
 * Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion
 * Own our SEO agency relationship and ensure best practice is followed across all published content
 * Lead our LLM workstream - easily discoverable content production, structured product data and beyond
 * Define and manage our localisation process to ensure translations are accurate and efficiently executed
 * Partner with the paid media team to deliver web content that improves performance across ecommerce channels
 * Manage and develop the web content team