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# Principal Product Designer - Future Customer Experience

- **Company:** Tesco PLC
- **Location:** Hertfordshire, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Wireless Networks
- **Published:** September 8, 2026
- **Apply:** https://www.careerjet.co.uk/job/gb243869dc519a5ff3ad71103ed9bceef9/eaa

## About the Role

You'll work at the intersection of customer needs, commercial strategy, emerging technology and experience design, exploring how capabilities such as AI-assisted shopping, personalisation, loyalty and rewards can come together to create fundamentally better customer experiences.
As a senior design leader, you'll influence business strategy, shape long-term vision and partner with leaders across Product, Engineering, Data and AI to help define what we should build next and why., * Extensive experience leading strategic product and customer experience design initiatives

 * A strong track record of defining long-term product, proposition or experience visions
 * Expertise in translating customer needs, market opportunities and emerging technologies into compelling future concepts
 * Exceptional stakeholder management and influencing skills, including experience working with senior leadership teams
 * Strong systems thinking and the ability to connect complex ecosystems, products and services
 * Experience using research, insights and prototyping to explore future opportunities and shape business decisions
 * A deep understanding of digital products, customer experience design and innovation
 * Curiosity about emerging technologies, including AI, conversational experiences and agentic commerce
 * Excellent communication and storytelling skills, with the ability to simplify ambiguity and inspire action
 * The confidence to challenge thinking and influence strategic investment decisions

## Description

We're looking for an exceptional Principal Product Designer, Future Experiences to help define the future of digital shopping. This is a highly strategic role focused on the next 2 to 5 years, identifying and shaping the customer experiences, propositions and services that will drive our future growth., The above information is a shortened summary, refer to our policies for full details
You will be responsible for

 * Developing a compelling 2 to 5 year vision for the future of digital shopping
 * Identifying and defining new customer propositions, services and experiences
 * Shaping the strategic CX vision and principles that guide future digital shopping experiences
 * Exploring emerging technologies and interaction models to unlock new opportunities for customers
 * Creating future concepts, prototypes and narratives that bring ideas to life
 * Ensuring new propositions connect effectively with existing capabilities such as AI, loyalty and personalisation
 * Partnering with Product, Engineering, Commercial, Data and AI leaders to influence strategic roadmaps
 * Acting as a senior design thought partner to business and technology leaders
 * Helping senior stakeholders make informed investment decisions based on customer and market opportunities
 * Driving alignment around the future direction of digital shopping and customer experience strategy


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