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# B2B Demand Generation Leader

- **Company:** airSlate, Inc.
- **Location:** United States (Remote available)
- **Experience:** Expert
- **Salary:** $180,000.0 - $220,000.0
- **Contract:** Permanent contract
- **Skills:** Data Architecture, Workflow Management Systems
- **Published:** September 20, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=b3fa82508e244b73

## About the Role

* 8-12+ years in B2B demand generation, including direct experience building and scaling a function from an early stage; B2B SaaS experience required.
 * Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market and/or enterprise motions through ABM, lead generation and nurture.
 * Proven ability to operate as a peer to Sales and RevOps and to define, defend and improve MQL criteria, scoring, routing, handoffs, SLAs and pipeline commitments.
 * Hands-on builder and people leader who can personally design and run programs before the team is fully staffed, then recruit, coach and scale the organization.
 * Strong command of modern MarTech/RevOps systems, attribution and funnel analytics; able to partner on stack and data architecture without depending entirely on others.
 * Comfortable in a multi-product, multi-BU environment with differing GTM motions; PLG-to-sales-assisted or enterprise experience strongly preferred.
 * Strong customer and market orientation, executive communication and fluent English; U.S. location preferred, or Western Europe with meaningful U.S. customer exposure and Eastern Time overlap. Regular travel expected.
 * Bachelor's degree or equivalent relevant professional experience. Document/workflow software experience is a plus.

## Description

* Build and lead airSlate's B2B demand-generation function and team across the portfolio, initially prioritizing SignNow and AltaFlow.
 * Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and selected enterprise buyers.
 * Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each BU, and own delivery against them.
 * Define and continually improve target-account selection, qualification, lead scoring, routing, handoff and follow-up SLAs with Sales and RevOps.
 * Partner with GTM Leaders, PMMs and Campaign Strategy to translate ICP, positioning and business priorities into campaigns and sales-ready assets.
 * Instrument attribution and report conversion from demand source through sales-accepted opportunity; optimize by campaign, source, segment and product.
 * Assess current people, processes and technology; redeploy and hire talent as appropriate, and build repeatable operating cadences with Marketing Ops, Data and the CIO.