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# Shopify Ecommerce Specialist - CRO & Site Optimization

- **Company:** Purity Products
- **Location:** Plainview, NY, United States
- **Experience:** Experienced
- **Salary:** $80,000.0 - $90,000.0
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Cascading Style Sheets (CSS), Cursor, Software Debugging, Shopify, Front End Software Development
- **Published:** September 2, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=0666435ebc4d0a23

## About the Role

* 3-5 years of hands-on Shopify management experience (theme editor, Liquid, Online Store 2.0)
 * Real CRO experience - implementing tests, iterating landing pages, and reading the results
 * Experience with Replo or similar landing page builders
 * Comfort configuring and troubleshooting Shopify apps without hand-holding
 * HTML/CSS/JS skills for custom theme and page work
 * Working knowledge of GTM, pixels, and ecommerce tracking/attribution debugging
 * Strong attention to detail and ability to juggle multiple concurrent requests
 * Comfort working in a fast-paced environment with shifting priorities

Bonus points

 * Experience building landing pages with AI-assisted development tools (Claude Code, Cursor, or similar) - show us something you've shipped this way
 * DTC or supplement/wellness ecommerce background
 * Experience with subscription/selling plan setups and recurring revenue funnels, * E-commerce: 3 years (Required)
 * Shopify: 3 years (Required)
 * Conversion optimization: 3 years (Required)

## Description

* Manage day-to-day Shopify storefront operations across both brand sites
 * Perform custom Shopify theme front-end development - Liquid, CSS/JS edits, section and template customization
 * Build marketing and product landing pages end-to-end in Replo, including buy boxes tied to real Shopify variants and selling plans
 * Configure, troubleshoot, and maintain third-party app integrations (subscription/selling plan apps, Aftersell, Videowise, Rebuy, etc.) - diagnosing and resolving issues independently
 * Own ongoing site fixes - broken links, layout issues, and tracking gaps (GTM, pixels, event firing) - identified through audits or testing

CRO & Testing

 * Implement A/B tests and landing page variations, and execute post-test updates based on results
 * Propose test ideas grounded in analytics, session recordings, and funnel data - not just implement what's handed down
 * Monitor site analytics and tracking to flag gaps, anomalies, and conversion drop-offs
 * QA new pages, offers, and funnels across desktop and mobile before launch

Team

 * Partner with the Ecommerce Manager to prioritize and execute site updates
 * Document processes and fixes so the team can move faster over time