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# Digital Sales Analytics Manager

- **Company:** TUI AG
- **Location:** Luton, UK
- **Contract:** Temporary contract
- **Skills:** Adobe Analytics, Microsoft Excel, Data Analysis, Big Data, BigQuery, Data Governance, Multivariate Testing, SQL Databases, Web Analytics, Google Data Studio, Adobe Target, Data Analytics, Tools for Reporting
- **Published:** June 4, 2026
- **Apply:** https://uk.indeed.com/viewjob?jk=7f23db8b7acf879c

## About the Role

Do you have experience in SQL?, * Proven experience in digital analytics or data-driven commercial roles with strong commercial acumen and an analytical mindset.

 * You have excellent communication skills and can translate complex insights into clear actions for diverse audiences.
 * Advanced Excel skills and hands-on experience with enterprise-level analytics tools, ideally Adobe Analytics and Adobe Target.
 * Strong stakeholder management abilities, with a track record of educating, influencing and driving adoption of data-led approaches.
 * You're comfortable working with large, complex datasets and generating meaningful insights independently.
 * Experienced using data and visualisation tools such as SQL, BigQuery, Funnel and Looker Studio to extract, transform and analyse data at scale

## Description

* Deliver core trading analytics, reporting and deep-dive insights across sales, traffic and conversion to inform digital growth strategy and commercial decisions.
 * Generate actionable recommendations to optimise commercial performance, marketing effectiveness and merchandising strategies.
 * Develop and maintain scalable, automated reporting and dashboards, championing self-service and strong data governance (including Adobe Analytics).
 * Analyse promotional performance, pricing changes and incident impacts to quantify revenue risks and support future trading decisions.
 * Support A/B and multivariate testing by defining success metrics, analysing results, and translating findings into optimisation opportunities.
 * Partner with commercial, merchandising and marketing teams to understand customer behaviour, identify sales trends and drive personalisation initiatives.
 * Communicate clear, insight-led recommendations to senior stakeholders, while coaching colleagues to build analytics capability across the business.


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