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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # CRM Specialist - **Company:** Fanatics Inc. - **Location:** Leeds, UK - **Experience:** Experienced - **Contract:** Permanent contract - **Skills:** HTML, Ad Management, Data Analysis, Electronic Mailing, Multivariate Testing, Data Analytics, Extreme Programming - **Published:** June 4, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=e9328edee32bf745 ## About the Role Do you have experience in Marketing?, Essential * 3-5 years' hands-on experience in CRM, lifecycle marketing or customer communications. * Proven experience building and deploying campaigns in a CRM or customer engagement platform - Xtremepush (XP) experience strongly preferred. * Demonstrable ability to set up, configure and launch multi-channel campaigns (email, push, in-app) independently within platform. * Strong working knowledge of audience segmentation, permissions, targeting rules and lifecycle logic. * High attention to detail with confidence owning QA and execution standards independently. * Comfortable working at pace in a commercially driven environment with multiple concurrent campaigns. * Strong communication skills and able to collaborate effectively across time zones. Preferred * Working knowledge of HTML for email build and template maintenance, not essential but a significant advantage. * Experience with Xtremepush specifically - journey builder, segmentation, channel configuration. * Experience in loyalty programme execution e.g., points mechanics, tier-based communications, milestone recognition. * Familiarity with iGaming CRM tools and bonusing platforms. * Experience in regulated or highly governed environments, including multi-market compliance. * Experience supporting Canadian market or other localised programme delivery. * Familiarity with agile or squad-based delivery models. * Background in high-growth or scale-up organisations. ## Description The CRM Specialist (Lifecycle & Loyalty) is responsible for the hands-on build and delivery of lifecycle and loyalty communications across Fanatics Casino's CRM ecosystem. Working across email, push, in-app messaging and in-app placements, this role owns campaign execution end-to-end, from build and QA through to launch and post-send monitoring This is an execution-first role. The Specialist is expected to be highly proficient in CRM platform tooling - specifically Xtremepush (XP) - and capable of building and deploying campaigns independently to a high standard of quality, accuracy and compliance. A secondary focus includes supporting the Canadian market, partnering with the Lifecycle & Loyalty squad to ensure communications meet localisation, regulatory and regional nuance requirements as Fanatics expands into Canada. Based in Leeds and working closely with US and Canada-based teams, this role supports Fanatics' ambition to become the #1 Online US Casino by 2030 through reliable, scalable and compliant campaign delivery., Campaign Build & Delivery * Build, configure and deploy lifecycle and loyalty communications across email, push, in-app messaging and in-app placements using Xtremepush (XP). * Use HTML to build and maintain email templates where required, ensuring accurate rendering across devices and clients. * Execute campaigns aligned to commercial priorities, lifecycle stages and loyalty programme KPIs. * Manage end-to-end execution from brief through launch, including scheduling, targeting, suppression logic, sequencing and prioritisation. * Build and maintain automated and triggered lifecycle journeys based on customer behaviour and lifecycle signals. * Deliver cohesive omni-channel journeys, coordinating messaging across CRM channels and in-app placements. * Support in-app content placement and merchandising in partnership with Product and Commercial teams. * Support localised campaign execution for the Canadian market, ensuring communications reflect regulatory requirements and regional nuance. * Collaborate with CRM, Commercial, GTM, Marketing, Product, Creative and Analytics teams to deliver campaigns on time and to standard. QA, Compliance & Launch Readiness * Own campaign QA end-to-end, validating content accuracy, personalisation, segmentation, links, HTML rendering and delivery logic across all touchpoints. * Ensure all campaigns meet CRM standards, brand guidelines and regulatory requirements - including state-level requirements across MI, PA, NJ and WV, and Canadian compliance obligations. * Monitor launches at key lifecycle and loyalty moments and proactively escalate risks or issues as needed. * Maintain CRM templates, QA checklists and build standards, keeping them current and fit for purpose. Performance & Optimisation * Monitor campaign delivery and performance metrics, identifying issues and optimisation opportunities. * Apply insights to improve execution across timing, segmentation and channel mix. * Support multivariate testing and incremental experimentation, helping to translate results into strategy and campaign delivery improvements. * Build and validate customer segments aligned to lifecycle stage, value / loyalty tier and commercial objectives. * Partner with Data & Analytics teams to ensure accurate campaign setup, targeting and attribution. ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [The Resilience of the World Wide Web](https://www.wearedevelopers.com/videos/1281-the-resilience-of-the-world-wide-web) - [Introduction to Responsible AI: Balancing Value and Risk](https://www.wearedevelopers.com/videos/1972-introduction-to-responsible-ai-balancing-value-and-risk) - [Recruitment Reinvented: Bold strategies and the $10K signing incentive](https://www.wearedevelopers.com/videos/1068-recruitment-reinvented-bold-strategies-and-the-10k-signing-incentive) - [NoLoJS - Avoiding JavaScript Cruft with HTML and CSS - Aaron T. 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