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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior Manager, Salesforce Marketing Cloud - **Company:** Indiana University Foundation - **Location:** Indianapolis, IN, United States - **Experience:** Expert - **Salary:** $120,000.0 - $130,000.0 - **Contract:** Permanent contract - **Skills:** JavaScript (Programming Language), A/B Testing, Artificial Intelligence, Data Mining, Automation of Marketing, Salesforce.Com, SQL Databases, SOAPAPI, Data Analytics, Api Management - **Published:** September 18, 2026 - **Apply:** https://jobs.smartrecruiters.com/IndianaUniversityFoundation/744000150115182-senior-manager-salesforce-marketing-cloud ## About the Role Knowledge & Skills: * Expertise in Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, CloudPages, and AMPscript; experience with SSJS and SFMC REST/SOAP APIs a plus. * Current Salesforce Marketing Cloud Engagement certifications (Engagement Specialist, Administrator, Consultant, or Developer) preferred. * Familiarity with Salesforce AI capabilities, including Einstein features and Agentforce, and their application to marketing automation. * Strong knowledge of HTML/CSS for responsive email design. * Proficiency in SQL for audience segmentation, reporting, and data extraction. * Familiarity with API integrations between SFMC and CRM platforms (Salesforce, Blackbaud, etc.). * Manage subscriber preference center. * Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.). * Partner with cross-functional teams to deliver scalable solutions. * Demonstrated ability to manage and develop a team, fostering a culture of continuous improvement. * Exceptional organizational and project management skills, with the ability to manage multiple priorities and deadlines. * Experience leading cross-functional projects and collaborating with diverse stakeholders. * Strategic thinker with a hands-on approach to execution. * Strong communication and interpersonal skills to lead a team and collaborate across departments. * Passion for leveraging technology to enhance engagement and drive fundraising results. * Ability to balance technical expertise, marketing strategy, and leadership responsibilities effectively. * Adaptability in a fast-paced, mission-driven environment with evolving needs. Education and Experience: * Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience. * 5+ years of experience in email marketing, including at least 5 years of hands-on experience with Salesforce Marketing Cloud. * Proven leadership experience managing a technical marketing or marketing operations team. * Experience working in higher education, nonprofit fundraising, or alumni/donor engagement marketing is highly preferred. * Strong communication, interpersonal and organizational skills, both oral and written. * Excellent customer service and problem-solving skills. * Ability to effectively work with diverse constituencies in a large, fast-paced professional work environment. * Experience creating and managing data-driven email marketing strategies that deliver measurable results. * Ability to troubleshoot complex issues across SFMC, including journeys, automations, data, and integrations, and provide technical guidance to the team when needed. * Experience with MobileConnect, MobilePush, SMS campaign management, and opt-in/opt-out processes. * Ability to analyze campaign data, identify trends, and recommend actionable improvements. * Strong understanding of A/B testing methodologies and email optimization techniques. ## Related Videos - [Who Do We Hire Now?](https://www.wearedevelopers.com/videos/100601-who-do-we-hire-now) - [Data Science on Software Data](https://www.wearedevelopers.com/videos/162-data-science-on-software-data) - [21 Experiments in Six Weeks: A Playbook for Improving Your AI Agent](https://www.wearedevelopers.com/videos/100421-21-experiments-in-six-weeks-a-playbook-for-improving-your-ai-agent) - [The Golden Age of Email: Owning the Inbox in the Age of AI](https://www.wearedevelopers.com/videos/100128-the-golden-age-of-email-owning-the-inbox-in-the-age-of-ai) - [Data Mining Accessibility](https://www.wearedevelopers.com/videos/802-data-mining-accessibility) - [Bringing the power of AI to your application.](https://www.wearedevelopers.com/videos/1010-bringing-the-power-of-ai-to-your-application) ## Related Articles - [A call for Guest Writers for the WeAreDevelopers Magazine](https://www.wearedevelopers.com/magazine/648-a-call-for-guest-writers-for-the-wearedevelopers-magazine) - [Why and How to Sponsor Developer Events](https://www.wearedevelopers.com/magazine/686-why-and-how-to-sponsor-developer-events) - [Coffee with Developers - Maria Apazoglou - Making AI understandable for all in production](https://www.wearedevelopers.com/magazine/475-coffee-with-developers-maria-apazoglou-making-ai-understandable-for-all-in-production) - [Highest Paying Tech Companies for Developers](https://www.wearedevelopers.com/magazine/220-highest-paying-tech-companies-for-developers) - [What’s the Difference between a Junior, Mid, and Senior Developer?](https://www.wearedevelopers.com/magazine/238-what-s-the-difference-between-a-junior-mid-and-senior-developer) - [How to Respond to the “Why Do You Deserve a Promotion?” Question](https://www.wearedevelopers.com/magazine/416-how-to-respond-to-the-why-do-you-deserve-a-promotion-question)