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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # UX/UI Lead - **Company:** BOBBIE BROOKS - **Location:** New York, NY, United States (Remote available) - **Experience:** Expert - **Salary:** $148,525.0 - $175,000.0 - **Contract:** Permanent contract - **Skills:** HTML, JavaScript (Programming Language), A/B Testing, Cascading Style Sheets (CSS), Design of User Interfaces, Interaction Design, Ui Patterns, User-Centered Design, Web Content Accessibility Guidelines, Website Wireframe, Klaviyo Email and SMS Marketing, Stripe, Figma, Color Theory, Front End Software Development - **Published:** September 16, 2026 - **Apply:** https://startup.jobs/ux-ui-lead-bobbie-10081251 ## About the Role * Extensive UX/UI design experience, including significant time designing for subscription, membership, or recurring-revenue products (DTC subscription commerce strongly preferred). * A portfolio demonstrating end-to-end ownership: research, IA/interaction design, visual/UI design, and post-launch iteration. * Proven experience designing subscription-specific flows - plan management, billing, retention/save-flows, churn reduction, and lifecycle-driven engagement. * Strong cross-functional collaboration experience, ideally partnering directly with Creative/Brand, Platform/Engineering, and Lifecycle/CRM teams. * Expert-level Figma skills and a track record of building and maintaining clean, scalable design systems. * Experience managing or mentoring other designers or external contractors, including giving direction and quality feedback. * Strong understanding of accessibility standards (WCAG) and inclusive design practice. * Excellent communication and storytelling skills - able to present and defend design decisions to leadership and cross-functional partners. * Nuanced understanding of ecommerce, customer journeys, and industry trends and best practices. * Strong typography, layout, and color theory skills. * Effective time management across multiple projects and deadlines while maintaining high-quality brand standards; thrives in a fast-paced startup environment where workflows change and move rapidly. * Bonus points: experience in health, wellness, baby/parenting, or CPG/e-commerce categories; familiarity with subscription/billing platforms (e.g., Recharge, Stripe Billing); experience with lifecycle/CRM tooling (e.g., Klaviyo); front-end fluency (HTML, JavaScript, CSS)., * Passionate - about what we are doing. * Proactive - can take initiative to get things done. * Curious - love learning and staying on top of emerging trends. * Excited about working at an early-stage startup - where you may end up doing all kinds of things! ## Description As the UX/UI Lead, you'll sit on Bobbie's Digital Product (Platform) team and own end-to-end design for our subscription and ecommerce experience - the flows that keep thousands of parents feeding their babies without interruption. You'll partner with the Director of Digital Product, Product Managers, and Engineers to translate business goals into user-centric solutions, set the bar for UX/UI craft across the org, keep our design system pristine, and work daily alongside Creative, Platform, and Lifecycle to make sure every touchpoint feels like Bobbie. This is an individual-contributor role - you won't have direct reports, but you will direct and mentor external contractors and lead projects through the full UX/UI phase. Subscription Experience Design * Lead UX/UI for the full subscriber journey - signup and plan selection, account and subscription management (edit, skip, swap, pause, cancel, win-back), billing and payment flows, and the feeding-stage transitions unique to a growing baby. * Bring deep expertise in subscription commerce UX patterns (dunning, save-flows, flexible cadence, bundling, upsell/cross-sell) and apply what works best-in-class to Bobbie's model. * Design wireframes, prototypes, and user flows to communicate design ideas, and identify and resolve UX/UI issues across the conversion funnel - homepage, product, cart, and checkout pages. Design System & Craft * Own Figma file hygiene and design system integrity - components, tokens, documentation, and naming conventions - so the system stays scalable and easy for any collaborator to pick up. * Develop and maintain design systems, style guides, and UI patterns for consistency across mobile and web, with a mobile-first approach to visual design. * Establish and evangelize UX/UI best practices, accessibility standards (WCAG), and design workflows across the product organization, staying current with industry trends and emerging tools. Research & Validation * Plan and run qualitative and quantitative research (usability testing, subscriber interviews, funnel and behavioral analysis) to validate design decisions and improve conversion, retention, and satisfaction across the subscription funnel. * Conduct competitor analysis and gather user feedback, leverage A/B testing to continuously improve design and usability, and stay ahead of the curve - always looking for new and innovative ways to remove friction from our UX. * Keep Bobbie's parent community at the core of the UX, designing the subscription journey around their needs, feedback, and voice. Cross-Functional Collaboration * Creative: Partner hand-in-hand to ensure seamless alignment between user experience, visual identity, and brand voice - translating brand direction into interfaces that feel unmistakably Bobbie. * Platform: Collaborate with UX/UI Designers, Product Managers, and Engineers early and often to validate technical feasibility, scope trade-offs, and ensure designs are implemented with fidelity across mobile and web. * Lifecycle: Design cohesive experiences across owned channels (email, SMS, web) that reduce churn, increase reactivation, and support parents through every stage of their subscription. * Brand: Partner closely with Brand to ensure alignment on brand and commercial strategy, and collaborate with Product Marketing to ensure the subscription experience supports go-to-market priorities and stays true to Bobbie's positioning. Project & Process Leadership * Clearly articulate and justify design decisions, breaking features down into MVPs that deliver immediate value. * Set clear timelines for UX/UI deliverables, managing dependencies and blockers while leading projects through the design phase. Contractor Management * Direct and mentor external UX/UI contractors, providing clear briefs, feedback, and quality oversight to ensure on-brand, user-centered, and timely deliverables.