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# B2B Demand Gen Campaign Specialist

- **Company:** Portfolio Creative
- **Location:** United States (Remote available)
- **Experience:** Experienced
- **Salary:** $79,040.0 - $89,440.0
- **Contract:** Permanent contract
- **Skills:** HTML, Google AdWords, Google Analytics, Automation of Marketing, SQL Databases, Web Platforms, Hardware Testing, Build Management, Performance Monitor
- **Published:** September 9, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=6b430f77e3feabfb

## About the Role

* Bachelor's degree in Marketing, Business, or a related field
 * 3-5 years of digital marketing experience
 * 2+ years of email marketing experience with demonstrated ability to build and deploy multiple types of emails
 * Proficiency in HTML and CSS
 * Experience with Google Analytics and UTM tracking parameters
 * Familiarity with paid digital platforms including Google Ads and LinkedIn
 * Experience setting up programmatic campaigns in 6sense, Demandbase, or a similar platform
 * Basic experience with marketing automation tools and CRM systems
 * Strong analytical, organizational, communication, collaboration, and multitasking skills with close attention to detail
 * SQL, AMPScript, and SMS marketing experience are preferred

## Description

Our client is seeking a B2B Demand Generation Campaign Specialist to execute multi-channel marketing campaigns focused on lead engagement, nurturing, and conversion. This role will coordinate campaign elements across paid media, email, programmatic advertising, and other digital channels while partnering with brand, product marketing, and sales teams. The specialist will use campaign data and performance insights to optimize execution, support KPIs, and improve ROI., * Execute multi-channel demand generation campaigns across Google/Bing, LinkedIn, Meta, YouTube, email, and other digital platforms

 * Support campaign planning through journey mapping, audience segmentation, budget tracking, and coordination of campaign elements
 * Build and deploy targeted email campaigns, maintain subscriber lists, manage opt-out processes, and analyze campaign performance
 * Apply CAN-SPAM, TCPA, deliverability, device testing, spam complaint, and blacklist-prevention best practices to email programs
 * Set up and support programmatic campaigns using 6sense, Demandbase, or similar platforms
 * Partner with brand and product marketing teams to develop campaign creative and personalized content designed to drive conversion
 * Monitor paid media performance and use data insights to optimize campaigns and improve ROI
 * Collaborate with stakeholders to establish campaign goals, KPIs, tracking parameters, and performance reporting
 * Coordinate marketing automation and personalization to ensure campaign elements launch accurately and on schedule
 * Partner with sales teams to support lead quality and nurture prospects through the funnel with targeted content