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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Analyst (iD App) - **Company:** Currys PLC - **Location:** London, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** Microsoft Excel, Business Analytics Applications, Data Analysis, JIRA, Google Analytics, Power BI, SQL Databases, Tag Management, Web Analytics, Google Tag Manager, Google Data Studio, Firebase, Data Management, Optimizely, Databricks - **Published:** June 11, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=9266f5050772fac6 ## About the Role Do you have experience in SQL?, * Proficiency in App specific tracking: deep links / SDKs / screen view vs page view * Understanding in digital tracking and usage of advanced features like user ID and consent mode * Able to build dashboard using tools like Power BI or Omni * Commercial knowledge to link in-app behaviour with commercial metrics * Experience of Firebase, Google Analytics, Contentsquare, Clarity, Optimizely or similar analytics & AB test tools * Knowledge in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics, Contentsquare, Looker studio), datalayer and cookies technology, and how to be GDPR compliant in data collection. * Analytical and able to interpret complex data and have a proven track record of producing insights that influenced business decisions * Understanding of the marketing funnel and different attribution models * Understanding of the commercial aspect of the business * Able to liaise with external partners independently * Experience working with JIRA or similar systems to manage workflow * Expert in the use of Microsoft Excel * Understanding of cloud data management systems and architecture * Up-to-date knowledge of e-commerce with a passion for exploring and understanding new technologies * Knowledge of Databricks and SQL query is preferred * Working knowledge of the telco industry will be a plus ## Description The role works closely with the App, Trading, Ecommerce and Data functions to define data requirements, build robust reporting, and deep dive into app behavioural analytics. The analyst will translate complex findings into actionable insights that improve app engagement, conversion, and customer experience. * We Own It; manage a diverse workload, prioritise effectively, look for process improvements wherever you can find them * We Put Customers First; user centric thinking in app analytics, ensuring insights reflect real customer behaviour and drive better product outcomes * We Win Together; play a key role through quality of data and insight in supporting the team as a whole, in order to deliver our numbers Key Responsibilities: There are 2 main areas for this role: Analytics Set Up: * Full ownership of app analytics from defining requirements and deliver full end to end solution for app analytics * Define analytics requirement needed to analyze AB test / multi-variant test * Briefing data requirement to BI team, agencies and developers * Review and gatekeep the deliverables from BI team, agencies and developers * Ongoing maintenance of App analytics set up to ensure quality data collection and reporting Insight Delivery: * Work closely with key stakeholders (app team, online team, trading team) to provide insights (including, but not limited to, customer behaviour, frustrations, commercial impacts) that support app optimization * Champion analytical tools including Google Analytics, Clarity, Contentsquare, Power BI, Looker studio and others across the business; always looking for best practice and extracting maximum value from the tools we invest in * Provide analysis for AB test / multi-variant test * Draw conclusions and provide actionable insights based on analysis * Provide commercial insights for business updates * Provide regular reporting and updates on app performance * Perform routine statistical analysis and ad-hoc queries * Deliver continuous evaluation of data to drive app improvement and customer satisfaction * Train and educate wider business users to be able to self-serve online dashboards and analytics tools * Stay updated on industry trends, emerging technologies, and best practices in digital analytics ## Related Videos - [Data Science in Retail](https://www.wearedevelopers.com/videos/586-data-science-in-retail) - [Intro to Flutter Development](https://www.wearedevelopers.com/videos/170-intro-to-flutter-development) - [Beyond Dashboards: Fixing Text-to-SQL with Semantic RAG](https://www.wearedevelopers.com/videos/2036-beyond-dashboards-fixing-text-to-sql-with-semantic-rag) - [Improving quality with Agentic AI with Rovo Dev and Xray](https://www.wearedevelopers.com/videos/2005-improving-quality-with-agentic-ai-with-rovo-dev-and-xray) - [Unlocking the potential of Digital & IT at Vodafone](https://www.wearedevelopers.com/videos/602-unlocking-the-potential-of-digital-it-at-vodafone) - [Learning From My Side Project Mistakes](https://www.wearedevelopers.com/videos/1275-learning-from-my-side-project-mistakes) ## Related Articles - [Data Analyst Salary in the UK](https://www.wearedevelopers.com/magazine/278-data-analyst-salary-in-the-uk) - [The Most Popular IT Jobs on the Market](https://www.wearedevelopers.com/magazine/376-the-most-popular-it-jobs-on-the-market) - [Data Analyst Salary Germany](https://www.wearedevelopers.com/magazine/277-data-analyst-salary-germany) - [Data Engineer Salary UK](https://www.wearedevelopers.com/magazine/253-data-engineer-salary-uk) - [The Biggest German Tech Companies](https://www.wearedevelopers.com/magazine/424-the-biggest-german-tech-companies) - [IT Salaries in UK](https://www.wearedevelopers.com/magazine/288-it-salaries-in-uk)