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# Customer Identity & Customer Data Platforms Architect

- **Company:** Orangepeople LLC
- **Location:** Plano, TX, United States
- **Experience:** Experienced
- **Salary:** $166,400.0
- **Contract:** Permanent contract
- **Skills:** Adobe Analytics, Ad Management, Adobe Experience Manager, Customer Data Management, Data Architecture, Data Integration, High-Level Architecture, Salesforce.Com, Tag Management, Technical Data Management Systems, Adobe Target, Adobe, Data Analytics, Tealium, User Identification
- **Published:** September 3, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=81b11dd2cec4b18b

## About the Role

* Several years of experience in implementing CDPs or leading architecture of homegrown composable CDPs. This could include independent CDP providers such as mParticle and Treasure Data, as well as embedded CDPs in AEP and SFMC.
 * 5+ years of work on Data integration (especially feeds into CDP and Identity graphs)
 * 3+ years of working with Identity providers and data brokers such as LiveRamp, Axccxiom, Epsilon, and Experian.
 * 3+ years of experience working with websites and apps.
 * 5+ years of experience using tags for tracking, targeting, etc.
 * Good working knowledge of activation technologies across Owned, Paid, and SEO.
 * 2+ years' experience in working with a tiered marketing/sales channel with different agencies on the ad management and creative sides.

Good to Have:

 * Excellent communication, planning, and resourcing skills.
 * Experience of working within a clean room environment.
 * Prior experience in using Adobe Experience Platform (particularly Adobe Analytics, Adobe Target, Adobe Launch)
 * Exposure to the evolving Data Privacy Landscape in North America.
 * Good understanding of MDM implementations and their use, particularly in the Person domain., * How many years of experience do you have with Customer Identity, Customer 360, Single-ID, identity resolution, or identity graph solutions?
 * Do you have hands-on experience designing or implementing identity resolution using deterministic and/or probabilistic matching?
 * Do you have experience designing or implementing identity graphs, identity spines, or Single-ID/Customer 360 solutions that connect customer records across multiple identifiers or data sources?
 * Do you have hands-on Media/AdTech experience using first-party customer data for audience segmentation, activation, personalization, or digital marketing?
 * Have you worked with third-party identity/data providers such as Acxiom, LiveRamp, Epsilon, Experian, Neustar/TransUnion, or similar providers?
 * Have you worked with Customer Data Platforms (CDPs) such as Adobe AEP/RT-CDP, Salesforce Data Cloud, Treasure Data, mParticle, Segment, Tealium, or composable/homegrown CDP solutions?
 * Are you comfortable working hands-on as an architect, including investigating identity matching, customer data, integrations, and production/troubleshooting issues rather than working only at a high-level architecture/design capacity?

## Description

activation initiatives and possess strong knowledge of data integration patterns to effectively leverage identity graphs and operationalize CDP capabilities., * Identity & CDP Architecture Strategy:

 * Lead architecture and implementation of enterprise Customer Data Platforms (CDPs), including independent providers (e.g., mParticle, Treasure Data) or embedded CDPs within Adobe Experience Platform (AEP) and Salesforce Marketing Cloud (SFMC).
 * Design and evolve identity spines that unify first-party and third-party identity signals.
 * Architect persona-based customer and prospect data models.
 * Define scalable integration patterns to support identity graph ingestion and activation use cases.
 * Identity Graph & Data Integration:
 * Design and manage data feeds into CDPs and identity graph providers.
 * Work with identity providers and data brokers such as LiveRamp, Acxiom, Epsilon, and Experian.
 * Implement deterministic and probabilistic identity matching strategies.
 * Support integration across websites, mobile apps, and digital properties.
 * Marketing Activation & Tag Management:
 * Enable activation across owned, paid, and SEO channels.
 * Oversee tag strategy implementation for tracking, targeting, and campaign optimization.
 * Collaborate with marketing teams and agencies across tiered channel structures.
 * Collaboration & Leadership:
 * Bridge business marketing goals with technical data architecture execution.
 * Partner with agencies and ad management teams to enable data-driven activation.
 * Support governance frameworks, particularly within the Person domain and MDM integration.
 * Provide planning, resourcing, and architectural oversight across Martech initiatives.