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Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Digital Performance & Insights Analyst - **Company:** Chanel - **Location:** London, UK - **Contract:** Permanent contract - **Skills:** A/B Testing, Artificial Intelligence, Data Analysis, Google Analytics, Microsoft PowerPoint, Web Analytics, Web Performance Optimization, Data Analytics - **Published:** June 19, 2026 - **Apply:** https://uk.indeed.com/viewjob?jk=521aeff3632de7cf ## About the Role Do you have experience in UX?, * An approachable, collaborative and team focused approach * Advanced skills in Digital analytics, Data and Insights * A strong track record in an Insight role, preferably within Digital and/or experimentation * Highly numerate with a high standard of accuracy with data and commercial awareness * Advanced e-commerce & User Experience knowledge * A proactive and analytical approach and a passion for data and digital experience * Strong presentation & PowerPoint skills ## Description This role is responsible for driving Digital performance and growth across Chanel.com, whilst delivering actionable insights to inform and elevate the Business strategy. Managing Digital analytics tools, processes and programmes, ensuring data is informing future growth across the E-Commerce and Digital functions. You will play a key role in advancing our analytical data and to underpin strategic decisions. You will drive continuous enhancement of our Digital experiences through insight, proactively identifying opportunities, researching emerging trends, assessing industry activity, and exploring new technologies particularly with the emergence of AI. Working in close partnership with local, regional and global teams, the role will lead the User Experience Testing Program. The role will own key relationships with contracts and partners to deliver best in class service and enhancements across SEO, GEO, CRO and other key performance areas. Success will be assessed through the delivery of impactful programmes, the optimisation of key processes and improvements to a defined set of digital performance metrics. What impact you can create at CHANEL: Drive Continuous Improvement on Chanel.com Lead digital performance initiatives to elevate site experience, acquisition performance, and data-driven capabilities, positioning Chanel.com as a benchmark in luxury Fragrance & Beauty. User Experience & Experimentation Lead the User Experience Testing Program: * Define testing roadmaps and experimentation strategies. * Execute A/B tests across global, regional, and local frameworks. * Translate insights from tests into permanent site enhancements. * Collaborate with Digital UX Development teams to ensure experiments improve key performance metrics. Traffic Acquisition & SEO Advance SEO and GEO optimization, with a focus on continuous evolution. Manage the relationship with the SEO lead. Integrate emerging AI capabilities to enhance SEO, GEO, and Paid Media performance. Utilize new insight tools to monitor and report on the brand's presence and performance in the AI landscape. Work with cross-functional teams and agency to optimise F&B Affiliate program. Performance & Search Evolution Drive the performance landscape in alignment with the evolving future of Search. Ensure exceptional delivery across agency workstreams. Analytics & Reporting Own the evolution of data and reporting, overseeing continuous improvement of BI and GA (Google Analytics) reporting, as well as the adoption of advanced analytics tools. Innovation & Value Optimization Support innovation initiatives across Data, Traffic, and Personalisation. 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