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# Data Planning Director

- **Company:** Informationat Vml
- **Location:** London, UK
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Business Analytics Applications, Data Analysis, Computer Vision, Data Architecture, Automation of Marketing, Cloud Services, Web Analytics, Web Platforms, Data Strategy, Data Analytics, Data Management, Tools for Reporting
- **Published:** October 1, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/data-planning-director/49516968

## About the Role

clients and VML with thought-leadership and best practice.Work closely with clients to diagnose and solve challenges, support their data & AI vision, and make it happen.Drive client success and satisfaction in all activities.Lead new business pitches as a data and analytics lead to deliver winning proposals and presentations.Continuously bring new ideas and opportunities to grow existing clients and expand the data offer within other disciplines.QualificationsExceptional experience leading across data and analytics in a consulting/agency environment, setting up teams and operating models with clients.Belief in the value of data-driven marketing & AI to deliver exceptional results.Experience building relationships with clients from junior to C-suite and managing complex personalities.Ability to unify groups from across a wide skill set behind a clear brief or goal and deliver excellent work for clients.Strong presentation skills and active listening to create clear actions that
meet client needs.Love for data-driven marketing and continuous engagement with emerging trends.Significant experience in scoping, resourcing, and developing commercial proposals.Knowledge of data and analytics technologies across the marketing and digital ecosystem, including media, commerce, social and digital platforms, CRM & loyalty.Knowledge of analytics solutions and how AI can be leveraged in marketing to drive growth.Understanding of data strategy consulting (data landscape, data management, governance, roadmap, use-case development), Analytics & AI (segmentation, predictive modelling, measurement & reporting, AI marketing applications), Marketing technologies (data cloud solutions, clean rooms, analytics and reporting tools, CDPs, CRM, marketing automation, AI technologies), and Marketing operations (operating models, process design, governance, data culture and skills development, client enablement and business change).Additional InformationAt VML, we are
committed to fostering an all-inclusive work environment that is both rewarding and career-forward. We follow equal opportunity employment principles and consider applicants for all positions without discrimination. Our organization values connection, belonging, and the power of differences. #J-18808-Ljbffr

## Description

Planning Director to be a trusted partner to our clients, navigating their business, understanding their challenges and connecting across VML, as well as WPP at large, to ensure we are set up to deliver success with world-class services and solutions.ResponsibilitiesDirect a team of data, technology and business consultants, analysts and engineers, overseeing client briefs and managing team workload.Motivate the team to help them achieve their goals and deliver brilliant work for VML's clients.Act as a strategic partner and advisor, helping clients to leverage the power of data, martech, analytics and AI to achieve their goals and drive effectiveness and efficiency.Develop proposals and methodologies for Data Planning (data-driven journey design, targeting, personalization, test and learn); Analytics & Data Science solutions (customer analytics, digital analytics, business intelligence and AI); and Data & Analytics consulting (data, marketing technology, AI and operations).Inspire