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# Conversion Rate Optimization Specialist

- **Company:** Universal Technical Institute, Inc.
- **Location:** Phoenix, AZ, United States (Remote available)
- **Experience:** Experienced
- **Salary:** $75,000.0 - $85,000.0
- **Contract:** Permanent contract
- **Skills:** HTML, JavaScript (Programming Language), A/B Testing, Cascading Style Sheets (CSS), Collaborative Software, Web Development, Google Analytics, Productivity Software, Information Technology, Optimizely
- **Published:** October 1, 2026
- **Apply:** https://www.indeed.com/viewjob?jk=9871bab76d3998ea

## About the Role

* Bachelor's degree in marketing or related field or equivalent experience (required)
 * Minimum of three years of experience in a conversion rate optimization, digital marketing, or performance UX role (required)
 * Hands-on A/B testing experience (required)
 * Prior experience in a similar role at an advertising agency (preferred)
 * Proficient in GA4 and behavioral analytics tools (Hotjar, Contentsquare) (preferred)
 * Knowledge base and experience should include HTML, CSS, JavaScript, and modern component-based web development
 * Familiarity with Optimizely, VWO, Uniform, or other experimentation platform

Licenses / Certifications

 * CXL CRO Mini Degree (preferred)
 * Meclabs MEC100 Certificate (preferred)

Skills

 * Apply knowledge and skills to complete tasks with minimal supervision
 * Identify straightforward problems and recommend potential solutions
 * Communicate clearly and effectively with peers and stakeholders
 * Demonstrate active listening and empathy in interactions
 * Participate in presentations or facilitate small group discussions
 * Manage multiple tasks in a dynamic environment
 * Use productivity software and collaboration tools with confidence
 * Show initiative and accountability for assigned outcomes
 * Perform routine tasks and seek guidance for new situations
 * Make timely decisions that keep the organization moving forward
 * Apply effective and efficient processes with a focus on continuous improvement
 * Build open and comfortable relationships with diverse groups
 * Learn actively from both successes and failures while solving new problems

Standard Abilities

 * Able and willing to:
 + Communicate, think, learn, and reason
 + Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
 + Safely ambulate and/or maneuver when on-site at Company locations
 + Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
 * Ability to use good judgment, problem-solving and decision-making skills
 * Ability to maintain confidentiality and manage sensitive information with discretion
 * Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
 * Ability to gain, understand and apply information and data as it relates essential functions of the position
 * Ability to foster long-term relationships with stakeholders

Work Environment

 * Work is performed indoors in a climate-controlled environment when on site at assigned company location. Employees must be able to safely ambulate when on company premises.
 * This position is eligible for remote work
 * No travel required

## Description

* Execute assigned landing page optimization initiatives
 * Apply structured heuristic evaluations to identify conversion barriers and improvement opportunities
 * Analyze analytics, behavioral data, paid-media performance, and user research
 * Consolidate findings into clear themes, problem statements, hypotheses, and recommendations
 * Maintain the experimentation backlog, research repository, and decision records
 * Coordinate requirements, UX design, development, implementation, QA, launch, and measurement
 * Identify and advance high-confidence quick wins alongside controlled experiments
 * Validate message match between paid-media campaigns, visitor intent and landing-page content
 * Prepare concise slide decks communicating findings, recommendation, results and next steps
 * Document wins, losses, and inclusive test as reusable program learning
 * Ensure accuracy across tracking, data entry, reporting and experiment documentation
 * Support visit-to-inquiry improvement while monitoring downstream lead-quality indicators
 * Stay current on experimentation best practices, competitor trends and test ideation frameworks
 * Partner with CRO, UX, development, paid-media, and agency stakeholders to advance assigned initiatives
 * Other duties as assigned