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# CRM (Braze) Specialist (Part-Time) - Remote

- **Company:** BorrowMyDoggy
- **Location:** London, UK (Remote available)
- **Salary:** £46,172.0
- **Contract:** Permanent contract
- **Skills:** HTML, A/B Testing, Customer Data Management, E-Business, Push Technology, Build Management
- **Published:** October 3, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5908094884

## About the Role

We're looking for a hands-on CRM & Lifecycle Marketing Specialist with experience using Braze to support our in-house CRM Lead with execution and delivery across lifecycle communications.

This is a part-time role (2-3 days per week) and could suit someone who already works in CRM and wants to add meaningful, flexible work alongside another position, consultancy or portfolio career., * Quick to learn and able to think on your feet

 * Self-motivated and comfortable working independently (fractional setup)
 * Outgoing and energetic, with a positive "roll-up-your-sleeves" mindset
 * Naturally organised and proactive - you spot what needs doing and get it done

Time commitment & setup

 * 1-2 days per week (flexible; could be a fixed day)
 * Fully remote (we do have a small office in London, you can go to)
 * Hands-on, execution-focused

Requirements
Essential:

 * Hands-on experience in a CRM or lifecycle marketing role for a subscription or online business
 * Working knowledge of Braze - you should be comfortable building campaigns, segments and journeys yourself
 * Strong attention to detail and confidence managing live CRM sends
 * Data-aware mindset with an understanding of engagement and retention metrics
 * Clear written communication skills

Ideally:

 * Familiarity with A/B testing and experimentation in CRM
 * Experience with push notifications and in-app messaging
 * Experience working in a marketplace or two-sided platform environment

Nice to have:

 * Ability to design and build HTML emails
 * Social media experience (content, community or campaign support) is a plus, but not required

## Description

You'll be building and optimising campaigns and customer journeys rather than just planning them, so hands-on Braze experience is important.
What you'll do:

 * Build and send newsletters, lifecycle and engagement communications across email, push and in-app
 * Support the CRM Lead in executing customer journeys in Braze
 * Create and manage user segments based on behaviour, activity and lifecycle stage
 * Help maintain and optimise onboarding, engagement and reactivation flows
 * QA campaigns and journeys to ensure accuracy, timing and relevance
 * Use CRM data to identify opportunities to improve engagement, response and retention
 * Work with Customer Care, Product and Ops where CRM supports the member experience