> Markdown version of [/jobs/ext/3578462-senior-crm-solution-specialist](https://www.wearedevelopers.com/jobs/ext/3578462-senior-crm-solution-specialist). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Senior CRM Solution Specialist - **Company:** Expedia, Inc. - **Location:** London, UK - **Experience:** Expert - **Salary:** £51,719.0 - **Contract:** Permanent contract - **Skills:** HTML, JavaScript (Programming Language), Microsoft Excel, Confluence, JIRA, Big Data, Cascading Style Sheets (CSS), Cloud Computing, Data Files, Data Transformation, Data Security, Relational Databases, Push Technology, Intelligence Analysis, Microsoft PowerPoint, Productivity Software, SQL Databases, Data Streaming, Scripting, Marketing Cloud - **Published:** October 4, 2026 - **Apply:** https://www.adzuna.co.uk/jobs/details/5911271635 ## About the Role * 4+ years of experience in CRM Technology, utilizing Salesforce Marketing Cloud to create automated and personalized customer journeys. Leveraging all aspects of the platform - Journey Builder, Automation Studio, Email Studio, Intelligence Reports, Einstein etc * Several years experience of SQL, HTML, CSS and Marketing Cloud scripting languages (AMPscript, GTL & SSJS) * Knowledge of data concepts like relational data, data types, variables, data transformation, etc. Able to conceptualize how data flows, where it comes from and how to transform it to be useful in marketing comms and proactively query new and existing data sets * The ability to speak with both technical people like software engineers and non-technical people like marketing managers, helping to bridge the gap and "translate" between the two groups * Experience with structuring customer and business problems and solutions to address - determining tangible actions and driving forward the execution of initiatives to solve problems * Ability to work in a very dynamic environment and keep track of constantly changing requirements and intersecting projects * Proficiency with productivity software such as Excel, PowerPoint, Confluence, and Jira * Experience with data security (including PCI, PII data), as well as CCPA and GDPR privacy laws and regulations * Intimate knowledge on how data is used to power outbound communications in B2C * Technical experience in cloud and big data technologies * Self-starter who enjoys taking on challenging problems and operationalizing solutions * Previous success building strong partnerships and relationships with clients/stakeholders in a wide range of roles and levels, across the institution * Strong commercial acumen and the ability to simplify and communicate complex concepts concisely and clearly * Strong relationship and facilitation skills both within diverse engineering and global cross-functional organizations ## Description Expedia Group is looking for extraordinary talent to join the Customer Engagement Marketing Team to dive deep in the data needs, solutions, and outcomes for all things CRM and outbound. Everything we do is powered by data, from who we send to, when we send it and what is sent. Getting the data right is a critical part to our operation. If you like connecting with data experts from scientist, engineers, and marketers daily and turning data into powerful personalization, this is the role for you. You will work in a truly customer focused organization and bring the depth of thinking to solve problems and drive incremental business value through the direct communication channels we have with our customers like email marketing, push notifications and in product messaging. What you'll do: * Participate in discovery sessions with project teams to understand data requirements needed to support solution implementations. * Work with marketing mangers to document all data needs required for a campaign, program, or communication. * For our transition to a new platform, you would work daily with the transition lead to ensure all data elements for audience, content and measurement are accounted for. * For transition to a new platform, spend time in the platform assisting engineers or marketers in creating new content and audiences. * For transition to a new platform, helping in the QA of all assets from the build to launch to the monitoring period. * Consult with data and performance on data requirements to measure the performance on the communication from CRM metrics to revenue metrics. * Work with data scientist that are creating new models to gather data elements need to execute and connect the model to the right parts of the platform.