> Markdown version of [/jobs/ext/3583000-head-of-ecommerce](https://www.wearedevelopers.com/jobs/ext/3583000-head-of-ecommerce). Every page supports `.md` or `Accept: text/markdown`. Links point to the HTML versions so they work for humans too. Agent guide: [/agents.md](https://www.wearedevelopers.com/agents.md). --- # Head of Ecommerce - **Company:** DeMellier Ltd - **Location:** London, UK - **Experience:** Expert - **Contract:** Permanent contract - **Skills:** A/B Testing, Data Analysis, E-Business, Shopify, Working Model 2D, Performance Monitor - **Published:** October 4, 2026 - **Apply:** https://www.careerjet.co.uk/job/gb0db29fa69963d4fd57111bbaceb17816/eaa ## About the Role We are looking for an experienced e-commerce leader with a strong track record of growing and trading a significant DTC e-commerce business, ideally within fashion or Beauty, luxury, premium retail or another highly brand-led consumer environment. You will bring: * 8-10 years experience in a similar role in a fashion global business * Significant experience in managing +3 team * Exceptional analytical skills highly numerate, confident interrogating complex data and able to turn analysis into clear commercial decisions. * Excellent e-commerce trading capability, strong commercial instinct and demonstrable experience actively trading and optimising a high-volume website. * Strong business reporting skills able to build forecasts, analyse performance and confidently communicate insights and recommendations to senior leadership. * Excellent project management skills, a proven ability to own and deliver complex digital roadmaps involving multiple stakeholders and technical partners. * Strong communication skills and people leadership able to set high standards, motivate and develop a team, manage performance and create accountability. * Strong understanding of e-commerce KPIs, CRO, UX, digital merchandising and the customer funnel, with experience using analytics and e-commerce platforms to drive decision-making. * Must have : Solid experience with Shopify Plus, GA, Dynamic Yield and Forter ## Description DeMellier is looking for an exceptional Head of E-Commerce to lead and accelerate our global online business. Reporting to the Commercial Director, this is a highly commercial, analytical and hands-on leadership role with ownership of e-commerce trading performance, data & insights, the digital roadmap and team performance. We are looking for someone who combines strong commercial instinct with rigorous analytical thinking: someone who can read the business through the numbers, identify what is driving performance, and turn those insights into decisive commercial action. You will know how to trade a website as a dynamic commercial channel, continually optimising product, content and customer journeys to maximise performance. At the same time, you will own a complex e-commerce roadmap, ensuring projects move from strategy to execution at pace and to a high standard. Just as importantly, you will be an inspiring and demanding people leader, able to create clarity, accountability and momentum while developing and motivating a high-performing team., E-Commerce Trading & Commercial Performance * Own the day-to-day trading of DeMellier.com and be accountable for delivering online revenue and commercial targets. * Build and lead the weekly trading rhythm, analysing performance versus budget and forecast and translating insights into clear commercial actions. * Understand performance across traffic, conversion, AOV, product, stock, customer and market, identifying opportunities and risks early. * Continually optimise the website commercially through product ranking, merchandising, launches, storytelling, stock visibility and customer journeys. * Partner closely with Merchandising, Digital Marketing, CRM and Brand to ensure traffic, product and content strategies work together to maximise profitable growth. * Develop forecasts and trading plans across key markets and proactively implement actions to close performance gaps or capitalise on opportunities. Data, Analytics & Business Reporting: * Own e-commerce performance reporting and establish a rigorous, data-driven approach to decision-making. * Build and run clear weekly, monthly and ad-hoc business reporting, providing senior leadership with a concise view of performance, drivers, risks, opportunities and required actions. * Analyse performance by market, channel, device, customer, product/category and conversion funnel to understand what is driving results. * Go beyond reporting what happened: determine why it happened, what it means commercially and what we should do next. * Own the e-commerce KPI framework and ensure reporting and dashboards provide an accurate, actionable view of the business. * Use data to inform decisions across trading, merchandising, CRO, product launches, stock allocation and customer experience. E-Commerce Roadmap & Project Delivery: * Own, prioritise and deliver the e-commerce roadmap, balancing commercial impact, customer experience, technical complexity and resources. * Translate business priorities into clear project plans, milestones, ownership and measurable outcomes. * Lead projects end-to-end, from business case and requirements through implementation, testing, launch and post-launch performance analysis. * Manage multiple internal stakeholders, agencies and technology partners, ensuring projects are delivered on time, on budget and to a high standard. * Maintain strong project governance, proactively identifying dependencies, risks and blockers and driving them through to resolution. Conversion & Customer Experience: * Own the CRO and experimentation roadmap, using quantitative and qualitative data to identify the highest-impact opportunities. * Identify friction throughout the customer journey and continually refine the online experience to improve conversion and engagement. * Lead A/B testing and experimentation, establishing clear hypotheses, success metrics and commercial measurement. * Ensure the digital experience reflects DeMellier's premium positioning while delivering a seamless, intuitive and high-performing customer journey. Leadership & Team Performance: * Lead, develop and motivate the e-commerce team, creating a culture of commercial ownership, curiosity, pace and accountability. * Set clear objectives and priorities, ensuring the team understands both what needs to be delivered and the commercial impact behind it. * Coach the team to strengthen their trading, analytical and execution capabilities. * Create an environment where people feel motivated and empowered while maintaining high standards of performance. * Work collaboratively across the wider business, bringing teams together around shared commercial priorities., Success in this role means building an e-commerce function that is commercially sharp, analytically rigorous and operationally excellent: delivering ambitious growth, identifying opportunities faster, executing the roadmap with discipline and developing a motivated, high-performing team.