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# Senior Website Content Manager

- **Company:** Vivobarefoot
- **Location:** Wrington, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** A/B Testing, Shopify, Web Analytics, Large Language Models, Web Content, Magento, Data Analytics
- **Published:** October 6, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/senior-website-content-manager/50583164

## About the Role

across all published content Lead our LLM workstream - easily discoverable content production, structured product data and beyond Define and manage our localisation process to ensure translations are accurate and efficiently executed Partner with the paid media team to deliver web content that improves performance across ecommerce channels Manage and develop the web content team ALL ABOUT YOU 3-6 years in a web content role for a multinational ecommerce business Proven ownership of website content execution and optimisation Comfortable leading cross-functionally with brand, UX and development teams Experience with Magento/Shopify, Contentsquare and web analytics tools Understanding of UX, conversion optimisation, GEO and localisation German language skills a plus If you're ready to bring your content expertise to a brand on a mission, we'd love to hear from you. Salary will be discussed at application stage. Vivobarefoot believes that diversity is the essence of its ecosystem. We

## Description

We have a core belief that our toxic, sedentary lifestyles are making humans, and the planet, sick. So, we're on a mission to change it. As our Senior Website Content Manager, you will own how that story comes to life online - leading content strategy, optimisation and execution across Vivobarefoot.com to drive engagement and conversion. Based in Wrington, Bristol on a hybrid working basis WHERE YOU'LL PLAY Own and execute web content strategy across Vivobarefoot.com, ensuring consistency and quality across homepage, landing pages, category pages, product descriptions, blog content and campaign pages Lead content performance reporting in trade meetings and to the wider business, introducing a data-driven approach using Contentsquare, A/B testing and customer insights Project manage all web content initiatives, working closely with brand, UX and development teams to enhance the customer experience and drive conversion Own our SEO agency relationship and ensure best practice is followed