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# Consultant, MarTech Business Analystl

- **Company:** Deloitte
- **Location:** Edinburgh, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** Microsoft Excel, Adobe Experience Manager, Application Programming Interfaces (APIs), Artificial Intelligence, Data Analysis, Databases, Customer Data Management, Automation of Marketing, Microsoft PowerPoint, Salesforce.Com, SQL Databases, Large Language Models, Test Scripts
- **Published:** October 6, 2026
- **Apply:** https://apply.deloitte.co.uk/UKCareers/Login?jobId=24706

## About the Role

To be successful in this role, you will need a combination of growing analytical, functional, and communication skills, paired with a genuine interest in marketing technology and customer data. You will thrive in a collaborative environment where curiosity and initiative are valued as much as technical proficiency., * A foundational understanding of Marketing Technology (MarTech) concepts, including marketing automation, customer relationship management (CRM), and customer data platforms (CDPs).

 * Developing analytical and problem-solving skills, with an ability to help break down business challenges and contribute structured thinking to solutions.
 * An understanding of platforms such as Adobe Experience Platform (AEP), Salesforce Data Cloud, Salesforce Marketing Cloud, or equivalent marketing technology solutions.
 * A basic understanding of data concepts including SQL, databases, and APIs, with an enthusiasm to develop deeper technical knowledge over time.
 * Developing communication and interpersonal skills, with the ability to engage professionally with clients and internal teams in workshops and meetings.
 * Familiarity with Microsoft Excel and PowerPoint for supporting data analysis and presentation preparation.
 * A drive to earn relevant industry certifications such as AEP Business Practitioner, Salesforce Data Cloud Consultant, or business analysis qualifications such as BCS Business Analysis Practice.
 * An understanding in the applications of AI and agentic technologies within marketing contexts.
 * Confidence using AI tools and LLMs in day-to-day work - whether to support research, documentation, or the quality of deliverables (desirable).

## Description

You will work with outstanding digital talent across disciplines to innovate and create great solutions for iconic brands.

Your responsibilities will include:

 * Assist in conducting stakeholder interviews, requirements workshops, and discovery sessions related to MarTech platform implementations, customer data initiatives, and digital marketing transformation programmes.
 * Support the documentation and analysis of current-state business processes and marketing workflows, helping to identify opportunities for improvement through MarTech solutions.
 * Learn to develop and contribute to functional specifications, use cases, and user stories that translate business requirements into actionable deliverables for technical teams.
 * Actively participate in implementation and post-implementation phases, supporting user acceptance testing (UAT), user training, and change management activities to drive platform adoption.
 * Help identify and document risks, issues, and dependencies related to MarTech platform deployments, contributing to mitigation planning and escalation processes.
 * Support the maintenance of project documentation, including business requirements documents (BRDs), functional design documents, and test scripts across MarTech workstreams.
 * Stay informed about emerging trends, platforms, and best practices in marketing technology, customer data platforms, and AI-driven marketing, contributing to our internal community of practice.