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# Senior Lifecycle Manager

- **Company:** Voy
- **Location:** London, UK
- **Experience:** Expert
- **Contract:** Permanent contract
- **Skills:** HTML, A/B Testing, Customer Data Management, Mixpanel, Looker Analytics
- **Published:** October 6, 2026
- **Apply:** https://www.apply4u.co.uk/jobs/senior-lifecycle-manager/50599137

## About the Role

funnel stage. Own A/B testing across all Lifecycle channels - develop hypotheses, run experiments, and apply learnings to meaningfully move conversion rates. Write high-impact copy tailored to audience segments and funnel stages, from first-touch nurture to win-back sequences. Track campaign and funnel performance in Looker, Metabase, and Mixpanel - identify optimisation opportunities and feed them back into execution. Partner with Lifecycle Marketing Managers to translate customer data into segmentation strategies that improve targeting precision and campaign ROI. Contribute to scaling Lifecycle as a channel by documenting what works, building repeatable templates, and improving operational efficiency across campaigns. Who you are Takes full ownership of campaigns end-to-end - from brief to build to performance analysis - without needing to be chased. Data-informed by default: you reach for the numbers before forming an opinion, and you know how to turn experiment results into
actionable next steps. Experienced building in Lifecycle platforms ( Customer.io or similar) and confident working across email, SMS, push, and in-app channels. A strong copywriter who can craft converting messaging for different segments, funnel stages, and channel formats. Thrives in a test-and-learn culture - you launch quickly, fail constructively, and scale what works. Commercially minded: you understand how Lifecycle metrics connect to business outcomes and can prioritise accordingly. Bonus: experience in DTC, healthtech, or consumer startups; familiarity with HTML email builds. No one has scaled healthcare without compromising on either efficacy or experience. Until now. Today, we serve over one million members across the UK, Germany, India and Brazil with personalised care for hormonal imbalance, obesity, hair loss and menopause. Ready to join us and change how healthcare feels for millions? Let's recruit together and find your next colleague. #J-18808-Ljbffr