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# CRM Specialist

- **Company:** Forward Role Recruitment
- **Location:** Liverpool, UK
- **Contract:** Permanent contract
- **Skills:** Data Analysis, Klaviyo Email and SMS Marketing
- **Published:** October 9, 2026
- **Apply:** https://www.forwardrole.com/jobs/183619crmspecialist/#apply-now

## About the Role

* Hands-on experience in CRM, retention or email marketing
 * Experience building and optimising campaigns, journeys, segmentation and personalised communications
 * Klaviyo experience desirable but not essential, with SMS, app push or loyalty experience a bonus
 * Confident analysing performance data and using insights to drive commercial improvements
 * Highly organised, detail-focused and proactive, with retail, fashion, sportswear or ecommerce experience beneficial

## Description

Reporting to the CRM Lead, you will help deliver the CRM and retention strategy across email, SMS, app push and loyalty. This is a hands-on role combining campaign delivery, customer journey optimisation and performance analysis., * Manage end-to-end CRM campaigns across email, SMS and app push

 * Deliver CRM activity around key trading moments, launches and promotions
 * Build and optimise customer segments and automated Klaviyo journeys
 * Support loyalty and retention initiatives across UK and international markets
 * Analyse campaign performance, testing results and competitor activity to identify improvements