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# CRM Manager - B2C Household Products

- **Company:** Tarsh Partnership View All Jobs
- **Location:** London, UK
- **Experience:** Experienced
- **Salary:** £55,000.0 - £70,000.0
- **Contract:** Permanent contract
- **Skills:** Databases, Data Visualization, Automation of Marketing, Salesforce.Com, Value Engineering, Data Analytics, Hubspot, Pardot B2B Marketing Automation (Salesforce)
- **Published:** October 9, 2026
- **Apply:** https://www.careerjet.co.uk/job/gbc559794a59dfbbe9e7751317f7473452/eaa

## About the Role

Minimum of 4-6years of comprehensive lifecycle marketing experience
Deepunderstanding of customer acquisition & retention strategies
Ability to develop sophisticated CRM approaches that drive business objectives
Proven track record of connecting marketing initiatives to revenue generation
Expertise in mapping complex customer journeys and identifying strategic opportunities

 2. Multi-Channel Campaign Development
Advanced proficiency in creating integrated communication strategies
Expert-level experience managing campaigns across Email marketing, WhatsApp, SMS, Digital portal interactions
Track record of designing cohesive, seamless customer experiences
Ability to synchronise messaging across multiple touchpoints

 3. TechnicalProficiency
Advanced knowledge of CRM platforms (Salesforce Pardot, HubSpot, etc.)
Sophisticated data analytics and segmentation capabilities
Proficient in Marketing automation tools, Data visualisation software, Customer segmentation

 4. Performance-Driven Mindset
Laser-focused on delivering against key performance indicators (KPIs)
Quantifiable approach to marketing strategies
Expertise in ROI calculation, Customer lifetime value analysis, Conversion rate optimisation
Focused on Data-driven decision-making process

 5. Customer-Centric Approach
Deep empathy for customer experience
Ability to balance commercial objectives with customer satisfaction
Skills in Personalisation strategies, Customer journey mapping, Predictive customer behaviour analysis

 6. OperationalAgility
Exceptional project management skills
Ability to thrive in dynamic, fast-paced environments
Quick pivoting based on data insights
Managing multiple complex projects simultaneously

 7. Stakeholder Management
Outstanding communication and interpersonal skills
Able to influence cross-functionally and translate technical concepts for non-technical audiences
Expert presentation and briefing skills

 8. Continuous Improvement
Commitment too ngoing learning and development
Identifying improvement opportunities and creating automation processes
Abley to learn quickly from failures with a problem-solving approach

## Description

Join a premium UK brand backed by a global leader in its industry
Own and drive the CRM program from day one
Elevate CRM to be a real growth engine for the business
Expand your expertise in lifecycle marketing, subscription growth, and multi-channel journeys
Collaborate with sales, service, IT, and digital teams in a supportive culture
New and exciting opportunity to join this leading consumer product brand pioneering new technologically advanced approaches in the home devices market. Dedicated to improving home comfort and living, the company aims to enhance modern living with its highly-successful product range. This is an exciting opportunity for an experienced CRM or life cycle marketing professional to make a significant impact within a fast-growing, innovative company. The company fosters a supportive and collaborative culture where marketing, digital, sales, and service teams work together to raise the bar and deliver exceptional results., As the CRM Lead, you will be instrumental in transforming CRM into a powerful growth engine. You will audit and enhance the current setup, develop a strategic and measurable CRM roadmap, and drive substantial uplift in subscription uptake, repeat purchase, and customer lifetime value. This role offers the chance to shape the CRM vision while executing campaigns that deliver tangible results.
What you'll be doing from Day 1
· Designing and scaling automated, multi-channel journeys (email, SMS, WhatsApp, portal) to deliver personalised customer experiences
· Building data-driven customer onboarding, nurturing, retention, up-sell, cross-sell and win-back campaigns
· Unlocking the value of a 250K+ customer database through segmentation, predictive logic, and continuous performance analysis
· Developing initiatives to increase customer lifetime value, selling brand accessories and consumables
· Collaborating with sales, service, IT, and digital teams to establish the CRM program as a benchmark
· Ensure digital risk management and compliance, including data privacy (e.g., GDPR) and brand reputation