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# Lead User Experience Designer

- **Company:** Vanguard
- **Location:** London, UK
- **Experience:** Expert
- **Salary:** £63,738.0
- **Contract:** Permanent contract
- **Skills:** Artificial Intelligence, Interaction Design, Service Design, Website Wireframe, Data Analytics
- **Published:** October 9, 2026
- **Apply:** https://www.adzuna.co.uk/jobs/details/5920323128

## About the Role

· Strong background in product design, UX, service design, or digital customer experience.

· Experience leading design within highly regulated industries, ideally financial services.

· Demonstrated ability to design AI-powered, data-driven, or conversational experiences.

· Deep understanding of user research and human-centred design methodologies.

· Exceptional stakeholder management and cross-functional leadership skills.

· Ability to balance strategic thinking with hands-on design execution.

· Passion for improving financial wellbeing through thoughtful technology and design.

Special Factors

## Description

The Project Veda Design Lead is responsible for shaping the end-to-end user experience of Vanguard's AI-led advice platform. This role sits at the intersection of customer experience, behavioural finance, artificial intelligence, product strategy, and technology delivery, ensuring that every interaction is intuitive, trustworthy, accessible, and aligned to Vanguard's mission of giving investors the best chance for investment success.

The Design Lead works as a core member of the multidisciplinary Veda team, partnering closely with engineers, product managers, data scientists, compliance specialists, researchers, and external partners to define and deliver the customer experience vision. They are accountable for translating complex financial concepts, regulatory requirements, and AI capabilities into simple and engaging experiences that help clients make better financial decisions.

In this role you will

· Define and evolve the end-to-end user experience strategy for Project Veda.

· Lead UX, service design, interaction design, and conversational design across web, mobile, and AI-driven experiences.

· Shape how AI guidance, recommendations, insights, and educational content are presented to clients in ways that are transparent, understandable, and trustworthy.

· Collaborate with engineering teams to ensure design intent is translated effectively into delivered solutions.

· Develop user journeys, prototypes, wireframes, design systems, and customer experience standards.

· Drive customer-centred design practices, including research, usability testing, experimentation, and iterative improvement.

· Partner with product and business stakeholders to prioritise customer needs alongside commercial, operational, and regulatory requirements.

· Establish and maintain a coherent visual and interaction language across the Veda ecosystem.

· Champion accessibility, inclusivity, and ethical design principles.

· Bring external best practices, innovation, and design excellence into the programme